intent data

As AI chat starts to double as a shopping channel, the race is on to build an ad model that doesn’t undermine user trust.

Opera Ads – the online ad platform Opera released in 2019 – doesn’t use third-party cookies for targeting. Opera monetizes its browser using other signals, including search intent and context.

No business is immune to signal loss. But Reddit, which will host its first-ever earnings call as a public company on May 7, is making the case that its platform is “signal resilient.”

Inuvo, a software company that uses a web crawler combined with machine learning to analyze online interactions and predict consumer intent, has been around the block – and it’s got an unlikely origin story.

AdsPostX’s OmniSDK tool identifies and combines implicit and explicit signals about user behavior. Retailers can use this information to show customers relevant offers after checkout.

If the ongoing pandemic has demonstrated anything, it’s that pre-packaged pre-COVID consumer data no longer applies. “The world has completely changed and there are a lot of stale data sets out there,” said Dominic Joseph, CEO of search intelligence company Captify, which released a self-serve insights, planning and activation platform on Wednesday called Sense. Several […]

Demandbase’s July acquisition of B2B marketing vendor Engagio is bearing fruit. On Tuesday, Demandbase released a new version of its platform called Demandbase One, which combines its existing marketing automation and account-based marketing offerings with inbound B2B marketing capabilities from Engagio. Demandbase One includes the core Demandbase ABM platform, which uses predictive analytics to help […]

Pinterest would’ve had a pretty decent first quarter if it wasn’t for … the coronavirus, of course. But engagement is at an all-time high, and the immediacy of what people are searching for is changing, said Arthur Sevilla, Pinterest’s head of global vertical strategy. The shift first became noticeable in early April. “It’s gone from […]

There are only around 2.5 million weddings in the United States every year – yet more than 30 million people are planning a wedding on Pinterest at any given time. “That means there’s a lot of planning being done long before a wedding ever happens,” said Jon Kaplan, who joined Pinterest in 2016 as global head […]

Google is opening up more intent data for targeting on YouTube and expanding its Custom Affinity Audiences offering. Beyond reaching people based on their searches on YouTube, advertisers will now be able to create segments and target video ads using data derived from Google Maps and apps. “The ultimate goal is to reach any person […]

Intent data for a hotel might look very different than it does for a shampoo manufacturer. Whereas luxury and travel marketers have direct access to transaction data that can be used to target and upsell customers, CPG manufacturers often sell at the SKU level through retailers, which retain the purchase data. CPG advertisers need granular […]

Yesterday, BlueKai announced the second edition of its BlueKai Pulse which looks at intent data across its data exchange through the end of November. The report offers insights on consumer buying trends much like the company’s new analytics tool, BlueKai In-Market Reports, which includes access to a a panel of 160 million unique users across […]