inmobi

Although China’s mobile users represent the world’s largest smartphone market (research firm IDC predicts China’s smartphone shipments will exceed 450 million in 2014), numerous challenges constrain non-Asian advertisers’ ability to get a foothold. Still, there’s recourse for advertisers looking to break into the Chinese market, largely in the form of partnerships. Chinese mobile advertising is […]

Naveen Tewari is CEO and Founder of InMobi, a mobile advertising network. AdExchanger.com: InMobi purchased Sprout last year of course. How important is rich media to successful mobile campaigns today? Can an advertiser have a successful mobile campaign without rich media? NT: The importance of rich media is mostly determined by the objectives of the […]