Some holdcos will pay AI costs in exchange for principal inventory commitments; Google will require Ads API customers to have passkeys; and microdramas struggle with the ethics of AI likenesses.
Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem …
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Ian Davidson, vice president of platform demand at OpenX. Why would exchanges add to their enormous server-farm costs by sending multiple bid requests to a single demand-side platform (DSP) for the same impression opportunity? […]
