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»influencer

Twitch streamer Ben Cassell, aka, Cohhcarnage and Nick Allen, SVP of partnerships and operation, Loaded
Inside The Mind Of A Twitch Streamer And Gaming Influencer

Twitch-exclusive streamer Ben Cassell, aka, Cohhcarnage or Cohh, is a professional gamer. But he’s also a businessman with an estimated net worth of around $5 million and multiple brand partnerships. He’s a brand ambassador for Intel Gaming and has sponsorship deals with Corsair and Discord, his own merchandise and his own “Cohhlition” coffee blend through... Continue reading »
by Allison Schiff // March 11th, 2021 //
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How Influencers Drive Make-Up Sales; Amazon Ad VP Colleen Aubrey Joins Jeff Bezos' Inner Circle

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Smoky Eye How did eye shadow palettes worthy of a paint studio become the most sought-after item on teen wish lists this year? Influencers, of course. A YouTube tutorial, Instagram Story and a trending topic on Twitter powered more than a million purchases in... Continue reading »
by AdExchanger // December 9th, 2019 //
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Firefox To Block The DigiTrust Universal ID; Apple And Microsoft Are The Kings Of Tech

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Tough Cookie Mozilla, operator of the Firefox web browser, will block the IAB’s DigiTrust ID, an anonymized, cookie-based identifier used by ad tech and media companies, Digiday reports. Firefox has single-digit share in the browser market – just 4% – but it’s a blow to... Continue reading »
by AdExchanger // November 27th, 2019 //
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Inside The Black Box Business Of Influencer Marketing

Brands are hesitant to go all-in on influencer marketing, which much like the early days of programmatic, is rife with black-box business models. Pricing and compensation vary significantly across influencers, and a lack of benchmarks and measurement make it difficult for brands to know if they’re getting a fair rate. Confusion around the value of... Continue reading »
by Alison Weissbrot // September 26th, 2019 //
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