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»in-house

Why Security Company ADT Brought All Of Its Media Buying In House

Smart home devices are not the first things that come to mind when consumers think of ADT. That caused a perception issue for the 145-year-old home security brand, which is one of the largest smart home security providers in the market. So when ADT brought on ex-Chewy.com, Amazon and eBay marketing exec Jochen “JK” Koedijk... Continue reading »
by Alison Weissbrot // July 26th, 2019 //
»
Inside Kayak’s Journey To Bring Programmatic In-House

When metasearch travel site Kayak decided to take programmatic in-house in the spring of 2016, it needed to select a group of vendors that could help it buy media both more efficiently and effectively. After settling on DoubleClick Bid Manager for display buying, Kayak realized it didn’t have an automated or transparent way to buy... Continue reading »
by Alison Weissbrot // March 29th, 2018 //
»
How Netflix Taps Into Facebook's Marketing APIs

Facebook may be sidling away from ad tech, but it’s cozying up to marketing automation through a smorgasbord of APIs. At its F8 developer’s conference in San Jose this week, Facebook rolled out the next version of its marketing API suite, which includes new tools to automate creative production and targeting parameters. Those APIs make... Continue reading »
by Allison Schiff // April 21st, 2017 //
»
Report: Financial Marketers Surge In Programmatic

Financial marketers notably increased their investment in programmatic media during the third quarter, according to Casale Media's Index Exchange. Programmatic spending by financial and brands increased 53.2% over the previous quarter in Q3 2014, the company said Thursday in its quarterly programmatic spending report. Casale/Index Exchange was unable to provide YoY change in financial industry spending.... Continue reading »
by Liz Rowley // December 18th, 2014 //
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The Trade Desk’s Jeff Green: The Consumers Are Forcing Changes

The Trade Desk made headlines this week when it raked in $45 million in debt financing and brought on Microsoft, RGM Group and Delivery Agent alum Gabe Greenberg to manage its Advanced TV division. The company positions itself as both a DSP and a DMP, and its leaders have longstanding roots in automation, according to... Continue reading »
by Liz Rowley // December 18th, 2014 //
»
Agencies Brace For Change As Brands Lean In To Programmatic

When they write the history of programmatic advertising, June 2014 will go down as the month when you needed two hands to count the number of big advertisers running their machine-driven media buys in-house. Procter & Gamble, American Express and Mondelez all recently joined the small club of brands embracing exchange-traded media (existing members include Kellogg's,... Continue reading »
by Zach Rodgers // June 25th, 2014 //
»

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