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»hitwise

Experian Hitwise SVP Bradstock Says AudienceView Using Largest Panel Of Online Consumer Behavior

Earlier this month, Experian Marketing Service's Hitwise measurement group announced its foray into audience data management with AudienceView. The company claimed in a press release that with AudienceView, "retailers can track and trend the online behavior of existing and potential consumers to better optimize online media planning and target their messages to reach and retain... Continue reading »
by AdExchanger // March 27th, 2012 //
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