Google PMax

Walmart’s CTV and DSP business shine in a meh Q2; plummeting search traffic is blowing up cost-per-click pricing; and TikTok annoys brands with its black box optimization.

Transparency has become the currency of credibility in advertising. Larger holding companies and black box AI platforms must recognize that their opaque practices are no longer sustainable.

The Google PMax whisperer releases his latest annual report; publishers brace for more disruptions from Google search updates; and stolen content is the least of Wikipedia’s gen AI concerns.

Retracing DPG Media’s journey to disentangle itself from the influence of Google’s ad platform and compete for direct ad budgets.

Google Search dings big-name pubs’ affiliate-link-laden articles; Google’s new audience prospecting guesses user intent from less obvious keywords; and TikTok Shop’s success could finally make social commerce a thing in the US.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Crusts Are Off The growth of online groceries and retail media puts new pressure on false advertising.  It is not a coincidence that false advertising lawsuits have risen sharply. For one thing, claims made on packages on a store shelf or in a […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Demolishing Demos TV networks are used to making big advertising pitches about their role in the zeitgeist and their reach among younger audiences. They have splashy celebs, and they’re the ones who know the youngs. Or knew the youngs, rather.  In the upfronts this […]

The IAB projects digital video ad spend will rise to $63 billion in 2024, representing a 16% increase from last year. Of the three video ad categories the report breaks out (social and online video and CTV), the clear winner is social video.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Not-So-Sweet Deal A campaign without reporting is like an undressed salad. But Sweetgreen has to eat it anyway. “I’ve been pushing my Google reps,” the brand’s director of media and growth Jeff Lin declared during a panel at the Possible conference in Miami, Adweek […]

In today’s newsletter: Apple adopts the owned-and-operated model for its ad platform; the banality of click farming; and how consumers and businesses alike are getting squeezed on data storage costs.