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Daily News Roundup

The Ad Spend Outlook Is Looking Up; Google Brings AI To MMM

BY AdExchanger// September 11th, 2026

The IAB raises its forecast for ad spend growth; Google continues to develop Meridian, its open-source MMM tool; and Partiful is still learning how to monetize.
Measurement

Google Ads Launches New Tools For Mapping Incrementality

BY Andrew Byrd// May 5th, 2026

Google is launching Meridian Studio, an enterprise version of its Meridian media mix modeling platform and an updated open-source version of its GeoX tool for measuring incrementality across geos.