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»FTC fine

The FTC’s Review Of COPPA Could Transform How Kids Content Is Monetized Online

Does behavioral advertising actually bring in significantly more revenue for publishers than contextual advertising? That question, hotly debated by privacy advocates, academics, publishers and advertisers, was a central theme at the Federal Trade Commission’s day-long workshop about the Children’s Online Privacy Protection Act held Monday in Washington, DC. The workshop explored whether it’s time to... Continue reading »

by Allison Schiff // October 8th, 2019 //
»
Google Feels The Heat On Search Conquesting; IAB Tech Lab Proposes Shared Token Identifier

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. An Endless Conquest  Google’s allowance of aggressive conquesting on search results is becoming a headache for companies relying on organic search. Jason Fried, CEO of Basecamp, sounded off about the practice on Twitter this week after his company showed up below four paid ads... Continue reading »

by AdExchanger // September 5th, 2019 //
»
 

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