Privya, which came out of stealth mode in August, has an AI-powered scanner that analyzes a company’s software source code before it goes into production to check for data protection issues.
BuzzFeed hopes its investments in trendy tech like generative AI and short-form vertical video, with a bigger focus on commerce, will eventually pay dividends.
“You don’t have to know everything” as a DEI expert, said Femi Olu-Lafe, a 2022 Top Women honoree in the DEI Champions category. As Kinesso’s SVP of global culture and culture, Olu-Lafe stays curious and open to learning from others.
As AppsFlyer’s anti-fraud evangelist, it’s Naumann’s job to educate clients and the industry in general on the threat of ad fraud and on potential solutions.
Enthusiasm about video games is surging, but marketing budgets have yet to catch up to the hype. Gaming ad spend is growing, but at a slower rate than other emerging channels.
The idea of a digital twin is to create personas that function as amalgamations of how different people with similar preferences and online patterns think – or how they shop, to be specific. “None of your customers is unique,” Rayn co-founder and CEO Geenen said.
Tinuiti CMO Dalton Dorné started her career in China during an explosive growth period for the country and learned to thrive in rapidly changing environments.
So, I tried using AdChoices to opt out of seeing an ad. But the experience didn’t go very well, to say the least.
Retail media’s got a bit of a measurement problem, but incrementality could help fill in some of the gaps.
NBCU’s Peacock has more experience running streaming ads compared with some of the competition. But it’s also got an ad frequency problem.
