“Marketer’s Note” is a weekly column informing marketers about the rapidly evolving, digital marketing technology ecosystem. It is written by Joanna O’Connell, Director of Research, AdExchanger Research. For all our industry’s talk about 1:1 communication between companies and consumers, the question – “Is it worth it?” – still looms large for many marketers. This was […]
Google’s publisher business is on a tear. Last week it struck two private exchange deals with Time Inc. and the 42-member Local Media Consortium. Google will support programmatic direct sales for these sellers and provide wider access to their quality inventory for global media traders such as trading desks at Publicis Groupe’s Vivaki AOD or […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jean-Baptiste Rudelle, CEO and co-founder at Criteo. Digital advertising moves quickly — sometimes too quickly. The market and technology has evolved significantly over the past five years to drive the […]
Time Inc. has set up a private exchange with inventory from its global properties, supported by Google technology. The new, expanded marketplace – called Time Inc. Global Exchange – is built on Google’s DoubleClick Ad Exchange and spans some 116 million global unique users (per comScore). Advertisers and marketers can use it to reach audiences across […]
Russian search engine Yandex and Google have agreed to give their respective advertisers mutual access to the real-time bidding (RTB) ad exchanges. Under the agreement, Google’s clients will have access to the advertising inventory offered by publishers in Yandex’s Advertising Network (YAN), while Yandex’s clients will be able to bid on display ads on Google’s DoubleClick Ad […]
A deal between Google and a collective of 42 local media holding companies could enable private exchange deals spanning some 800 newspapers and 200 broadcasters. The agreement is the first in a series of projects that the so-called Local Media Consortium (LMC) – formerly known as the Yahoo Newspaper Consortium — will bid out to […]
Is the union between Oracle and BlueKai, in the words of Ovum Research Senior Analyst Gerry Brown, a case of “the cat amongst the pigeons?” There might be some credence to the idea. As Brown points out, BlueKai is (or has been) a champion of open systems. Oracle is not. “Certainly few BlueKai partners will […]
“Marketer’s Note” is a weekly column informing marketers about the rapidly evolving, digital marketing technology ecosystem. It is written by Joanna O’Connell, Director of Research, AdExchanger Research. The rumor mill exploded late last week, with talk of a BlueKai acquisition by technology giant Oracle, and today, Oracle made it official. Extending the thinking from a […]
Oracle’s planned acquisition of data exchange and solutions provider BlueKai pushes Oracle deeper into marketing tech. Like its peers IBM and SAP, Oracle had prioritized business departments like supply chain, finance and HR above media buying and digital marketing. And rather than building a marketing and ad stack from scratch in order to clinch CMO […]
Oracle will acquire data services and technology company BlueKai for an estimated $350 to $400 million, bringing together one of the largest enterprise software companies with a market leading data management platform (DMP). If the acquisition goes through, it would help solidify the Oracle’s previously uncertain position in the digital advertising space. It also represents […]
Positioning its latest purchase as another effort to clean up the fringes of the display ad ecosystem, Google’s Neal Mohan announced today the acquisition of spider.io and its seven employees, led by founder Douglas de Jager. Terms of the deal were not disclosed. In a post on the DoubleClick Advertiser blog, Mohan wrote: “Today we’re […]
Google has notified some customers of its DoubleClick for Publishers (DFP) suite that they will no longer have access to DFP phone support or dedicated account reps. The tweak appears to be the result of a decision to raise the ad serving threshold at which publishers qualify to get managed services. A Google rep said […]
The New York Times, which last May made a move – albeit reluctantly – toward programmatic media selling with the hire of the company’s first director of programmatic advertising, Matt Prohaska, seems to have backtracked. Prohaska’s position, AdExchanger has learned, has been discontinued as of Tuesday afternoon. Prohaska was not available for comment. It is unclear […]
Enterprise social media management company Sprinklr has acquired social data analytics and services firm Dachis Group for an undisclosed sum, the latest venture from Razorfish’s cofounder and former CEO Jeff Dachis. As a combined entity, Sprinklr, founded in 2009, and Dachis Group will employ 300 with offices in New York, London, and Austin, and serve […]
Acxiom CEO Scott Howe discusses what his company offers in terms of linking consumers across devices. This is the final part of an interview series that previously featured John Nardone, CEO of [x+1], Omar Tawakol, CEO of BlueKai, and Bill Demas, CEO of Turn. In terms of cross-device linkage, what do your clients want and […]
Enterprise technology providers like Adobe, Oracle and Salesforce.com have engaged over the last four years in a marketing cloud arms race, snapping up point solutions at breakneck speed. Consider that from 2010 to 2013, tech giants cumulatively spent close to $30 billion acquiring marketing solutions. The press releases announcing each of these acquisitions tend to […]
For a mobile ad startup, getting kicked off Facebook’s platform is pretty much the worst-case scenario. As reported by AdExchanger last week, this nightmare recently became reality for two companies, HasOffers and Kontagent, who were found to have violated data collection policies and were removed from Facebook’s mobile measurement partner (MMP) program. The rejection of […]
“Marketer’s Note” is a weekly column informing marketers about the rapidly evolving, digital marketing technology ecosystem. It is written by Joanna O’Connell, Director of Research, AdExchanger Research. I recently spent the morning with a group of senior level marketers who normally spend their time thinking about media – the pricing of it, the technologies required […]
BlueKai CEO Omar Tawakol discusses what his company offers in terms of linking consumers across devices. This is a continuation of a series that previously featured John Nardone, CEO of [x+1]. On Tuesday we’ll post an interview on this subject with Bill Demas, CEO of Turn, and on Wednesday we’ll post an interview with Scott Howe, […]
By Ryan Joe and Judith Aquino Media and cable conglomerate Comcast Corporation’s $45 billion deal to acquire its peer, Time Warner Cable, could be a boon for the advertising and marketing industry, combining Comcast’s superior digital platforms with Time Warner Cable’s audience reach across major metropolitan markets. “[This will provide] a level of scale and […]
Although the jury is out whether consumers will completely cut the cord on traditional TV consumption and migrate en masse to Web streaming, publishers are preparing for the cross-platform possibilities presented by shifting viewer habits. “We’re moving toward consistent measurement,” commented Sarah Baehr, SVP of digital for independent media buying agency Carat, citing the cross-platform […]
Facebook has cut two partners from its mobile ad measurement program for failing to honor its policies around data retention and disclosure, AdExchanger has learned. The companies, HasOffers and Kontagent, violated their agreements with Facebook, including holding onto data longer than their contracts allowed and failing to require their advertisers — app developers — to […]
Following a rough year, Conversant – the ad-tech company formerly known as ad network ValueClick – had what CEO John Giuliani described in the company’s quarterly call as a “solid Q4 to close out the year.” Read the release. The company on Tuesday announced 2013 Q4 revenue of $176.4 million, a 6% increase from the same period […]
Google is injecting real-time metrics into its DoubleClick ad business via a partnership with comScore, the Mountain View, Calif., company said Tuesday. On day two of the IAB’s Annual Leadership Meeting, Neal Mohan, Google’s VP of display advertising, outlined the challenges marketers face in measuring the results of digital ad campaigns. “Existing frameworks don’t do a […]
It’s a tumultuous time for the usually staid ad-tech subsector of sell-side platforms (SSPs). As The Wall Street Journal reported on Friday (registration required), PubMatic will chase direct competitor Rubicon Project into the public markets, seeking a valuation of more than $1 billion. Additionally, PubMatic has replaced its top marketer, Larry Harris, with Razorfish and […]
Despite the ballyhoo over cord cutting, data from Forrester Research shows there’s no widespread move by consumers to cut television services in favor of Internet streaming, at least for now. The reprieve is certainly good news for broadcasters, and also gives marketers some breathing room to straighten out their digital video strategies. Forrester’s report showed […]
The Interactive Advertising Bureau (IAB) kicked off day one of the Annual Leadership Meeting (ALM) by rallying advertisers to raise the bar on marketing. To do this, however, marketers and advertisers need to be more vigilant around traffic fraud. Additionally, they must also realize that consumer attention spans, especially in mobile, are short. Holding Agencies […]
2014 will be a “critical year in the story of advertising” at The New York Times Co., CEO Mark Thompson said during the company’s Q4 2013 earnings call today. It’s a story that will play out in ad tech, native ads, mobile formats and video. “In 2014, we will apply greater focus to mobile monetization, […]
Digital Generation Inc. (DG) will officially rebrand as digital marketing solutions provider Sizmek on Friday. The shakeup follows the $485 million sale of DG’s television ads distribution business to competitor Extreme Reach, announced last August, approved by DG shareholders Monday and which CEO Neil Nguyen expects to close Friday morning. The sale is important because it […]
As Google continues to expand its efforts in search, display, video and mobile, and address consumers across digital marketing channels, the company has obvious aspirations to become a more holistic solution for marketers. The seeds of Google’s marketing – not just advertising – plans could be linked even to the name of its platform: the DoubleClick Digital […]
