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»Facebook header bidding

Texas AG-Led Antitrust Complaint Against Google Alleges Anticompetitive Ad Tech Policies, Collusion With Facebook

The multistate antitrust lawsuit against Google that dropped on Wednesday evening is so squarely focused on ad tech that the term “header bidding” shows up more than 110 times. The suit details alleged anticompetitive sins related to the way in which Google runs its multibillion-dollar online advertising business, including the claim that Google colluded with… Continue reading »
by Allison Schiff // December 17th, 2020 //
»
In New Sell-Side Push, Facebook Trials Header Bidding And Tie-Ins With Native SSPs

Facebook just showed up to the header bidding party. Facebook confirmed it’s “exploring header bidding with a small set of publishers.” Those partners may include USA Today and Hearst, according to The Information, which was first to report the news. For Facebook, the move could mark a significant expansion of its Audience Network platform, expanding… Continue reading »
by Sarah Sluis // August 25th, 2016 //
»
 

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