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Everyone has an opinion on OpenAI’s revenue prospects; Threads rolls out ads universally; and sports are a bastion of strength for Paramount.

Publishers have been losing 20%, 30% and in some cases even as much as 90% of their traffic and revenue over the past year due to the rise of zero-click AI search.

Unauthorized ID stuffing, rampant reselling and misaligned signals inflict incredible damage on the programmatic ecosystem. If publishers want to compete with the walled gardens, we must raise our standards. 

Meta’s not beating the scam ads allegations; SEO tools are getting into AI prompts; and the telcos are at it again.

Fizz, a new discussion and news feed app that targets college campuses, is helping marketers reach college students authentically.

The Trade Desk is going after Amazon; Facebook creators are going after Meta; and everybody’s going after Warner Bros. Discovery.

ChatGPT and others continued the fragmentation of the search journey, which today hops between platforms and intents. The funnel no longer exists. Here’s how to pivot your brand’s SEO/GEO strategy.

HUMAN has recently started complementing its bid request analysis by analyzing the time between when a bot clicks an ad and when the landing page loads. Now it’s offering the solution to individual advertisers.

The number and scope of U.S. laws that require advertisers to disclose the use of AI are limited. But there are some restrictions and guidelines that advertisers must follow to ensure their compliance.

Meta’s sparse settlement payout ends the Cambridge Analytica scandal with a whimper; Google brings dynamic host-read ads to YouTube; and HUMAN uncovers IVT hiding in mobile app downloads.