Ad verification company DoubleVerify has been busy. It followed up its $350 million investment deal last month with a new tool designed to help advertisers take a more nuanced approach to brand suitability. And last week, DoubleVerify – long associated with the buy side – launched the DV Publisher Suite, which aggregates data on one […]
Nielsen’s specialty is media measurement, not mar tech. But a slew of new Nielsen Marketing Cloud wins may help change that perception. Despite the presence of data management platforms from Salesforce, Adobe and Oracle, Nielsen Marketing Cloud just had its largest-ever quarter for new DMP client wins since it acquired eXelate in 2015. CPG marketers […]
Tremor Video has hired Mark Zagorski, the former CEO of data management platform and exchange eXelate and current EVP of the Nielsen Marketing Cloud, as CEO. He will begin July 10. Tremor, a video ad platform that more recently began focusing on the sell side, has had a vacancy at the top since February, when […]
Nielsen Marketing Cloud has built a new brain. The measurement company unveiled Nielsen Artificial Intelligence (AI) on Tuesday, meant to help advertiser and publisher clients build custom audience segments in real time. Nielsen AI is baked into the Nielsen Marketing Cloud platform and designed to process multiple external circumstances concurrently, which it can then use to […]
Nielsen predominantly partnered with big marketing clouds à la Adobe to date – until now. The measurement giant on Tuesday rolled out the Nielsen Marketing Cloud, which is is the company’s first major attempt to unify various homegrown and acquired assets into a single platform for media owners and advertisers. A number of food and […]
Nielsen is increasing its ownership stake in Nielsen Catalina Solutions (NCS) – its joint venture with shopper marketing company Catalina – from 50% to a majority 63.5%. Nielsen Catalina connects TV viewing and digital ad exposure to in-store buying, which Nielsen claims perfectly aligned with its business strategy. “Helping clients find the right audiences and […]
Nielsen’s acquisition in March of data-management platform and exchange eXelate is already proving its value, the measurement company said during its Q2 earnings call Tuesday. EXelate is part of Nielsen’s marketing effectiveness suite and has been instrumental in securing client buy-in of marketing analytics. Recent wins include Walmart and major consumer packaged-goods companies, said Nielsen CEO Mitch Barns. “An increasingly programmatic […]
Nielsen’s acquisition of data technology company eXelate for an estimated $200 million positions it squarely in the digital camp, a move experts agree was essential to break away from its perceived image as a purveyor of panels and diaries. “It’s a recognition that the future is more than measurement and analysis,” said Dave Morgan, CEO of […]
Nielsen has acquired data-management technology platform and exchange eXelate, the companies announced Wednesday. The deal is a major foray into the programmatic arena for TV-centric researcher Nielsen, which has been looking for ways to accelerate its digital audience intelligence. Terms of the deal were not disclosed, but AdExchanger sources estimated the transaction price at close to $200 […]
Data marketing company eXelate on Tuesday launched the eXelate Customer Data Cloud, unifying its data exchange, data-management platform (DMP) and analytics. It also launched a streaming audio DMP in partnership with digital audio measurement company Triton Digital and is partnering with interactive video ad platform Innovid and set-top box provider Roku to create a smart […]
LinkedIn’s discontinuation of Bizo’s business data service is an opportunity for data-management platform (DMP) and data services company eXelate. The company revealed plans Thursday for B2BX, a data-as-a-service offering for B2B advertisers. The company appointed Frannie Danzinger, Bizo’s former director of marketplace development, to spearhead the new development as VP of strategic solutions and plans to hire more […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Damian Garbaccio, global chief revenue officer at eXelate. Innovation is a concept often referenced rather liberally in the advertising technology space. However, a vast majority of industry players that tout […]
Oracle’s planned acquisition of data exchange and solutions provider BlueKai pushes Oracle deeper into marketing tech. Like its peers IBM and SAP, Oracle had prioritized business departments like supply chain, finance and HR above media buying and digital marketing. And rather than building a marketing and ad stack from scratch in order to clinch CMO […]
When marketing data company eXelate introduced optiX in October, it was a shot at disrupting the multibillion-dollar market research industry. With optiX, which was released following a beta program that included 30 brands, eXelate CEO Mark Zagorski said he wants to enliven the idea of real-time analytics to “all the time” consumer insights that bring […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Khurrum Malik, chief marketing officer at eXelate. Despite all the attention paid to the consumer data available to Facebook and Google, they’re not the only players in the space […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Khurrum Malik, CMO of eXelate. Water, water, every where, And all the boards did shrink; Water, water, every where, Nor any drop to drink. — excerpt from “The Rime […]
Cross-device ad targeting provider Drawbridge will use data segments from eXelate, the companies said today. When it comes to delivering targeted ads on mobile devices, the process is more complicated than it is on a desktop PC, largely because of the inability to use cookies on a smartphone or tablet. Drawbridge gets around this challenge […]
Here at AdExchanger, we love data. We tell you how brands are using it to target consumers and leverage programmatic buying. But beyond that, it can often be confusing just how marketers use all of the data collected throughout their entire marketing strategies. So we decided to ask the data, analytics, and insights companies this […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Khurrum Malik, CMO at eXelate. Advertisers who fully grasp the interplay between ad tech and Business Intelligence (BI) will maximize customer lifetime value in the accelerating digital world. Here’s why. In […]
Mark Zagorski is CEO of eXelate, a data marketing technology company. As part of its “State of…” series of articles with industry executives, AdExchanger.com spoke with Zagorski to discuss his company, his views on the space, and the state of eXelate today. Click below or scroll down for more: eXelate Data Exchange Update On RTB […]
“Networking” is written by members of the online advertising network community. Today’s column is written by Mark Zagorski is CRO, eXelate I applaud John Garber for taking this subject on in his very well written and interesting piece (read it) yesterday. Although I think many of the concepts are right on, including the nascent nature […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Google To Reveal Its Display Future From the center stage of the official Google blog, Susan Wojcicki, VP of Product Management, reviews recent developments in Google and DoubleClick ad technologies over the past two years. More importantly, Wojcicki writes, “This is the first in […]
Once again there was a strong turnout for a vendor-driven, industry event -this time courtesy of data exchange, eXelate, who produced, “Data Wars: The Publisher Strikes Back” at the Union Square W Hotel in New York City. A panel representing a broad cross-section of industry mucky-mucks tilting towards the publisher world was ably guided by […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. eXelate Releases Intender Report Data exchange, eXelate, released the “eXelate indeX, a research report based on audience interest and purchase intent trends observed by its data lab.” Among the findings, Apple’s iPad announcement ignited purchase intent for portable computing products – Google’s Nexus One […]
Online targeting data provider, eXelate, and Invite Media, a demand-side platform, announced an agreement in which “Invite Media customers gain both seamless access to eXelate data across multiple media exchanges including Right Media, Google DoubleClick’s Ad Exchange, AdBrite, AppNexus, AdMeld, PubMatic and others, as well as dynamic insight reporting indicating the audience characteristics that are […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Thumbs Down On CPMs Lightening rod, David Koretz (AdExchanger.com Q&A), takes a less controversial position than usual and says that the CPM is dead save for a few large sites (WSJ, NY Times, etal.) which can still provide a unique branding experience for advertisers. […]
Meir Zohar is CEO of data exchange, eXelate. Ad Exchanger.com: Can you provide insight on recent momentum at eXelate? Any observations due to the recent economic slump? MZ: We’re experiencing strong growth on both sides of the eXelate Targeting eXchange – buyers (ad networks and agencies) and sellers (publishers) of data. Since we’re in […]
BlueKai and eXelate hit the PR jackpot today with a feature article in the NY Times. Though the article written by Stephanie Clifford ends with a thud, it hits on a core reason exchanges exist and expand today. Clifford quotes BlueKai CEO, Omar Tawakol, saying, “People are realizing that it’s the data that drives the […]
Data exchanges offer publishers, who are sweating bullets over 2009 revenue targets, an opportunity to create a new source of revenue as they are able to leverage their valuable user base and resell anonymous cookie data that advertisers can serve against. In yesterday’s MediaPost, CEO Mark Zagorski, from Israeli-based behavioral targeting data exchange, eXelate, exhorted […]
