• INNOVATION LABS //
  • Marketing Resource Directory //
  • Programmatic Power Players //
  • Membership
  • Log in
AdExchanger Homepage
  • Log in
  • COVID-19 Special Coverage
  • Topics
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
  • Opinion
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Brand Aware
    • Content Studio
    • Comic Strip
  • Become A Member
    • Sign Up
  • Events
    • Innovation Labs
    • PROGRAMMATIC I/O NY
    • AdExchanger Awards
    • All Events
  • Podcasts
    • AdExchanger Talks
    • The Big Story
    • Industry Preview
    • Social Distancing With Friends
  • About Us
    • Advertise
    • About Us
    • Contact Us
  • Twitter
  • Facebook
  • LinkedIn
  • RSS
  • AdExchanger Homepage

  • AdExchanger.com

  • Menu
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Brand Aware
    • Content Studio
    • Comic Strip
    • Advertise
    • About Us
    • Contact Us
  • Events
    • Innovation Labs
    • PROGRAMMATIC I/O NY
    • AdExchanger Awards
    • All Events
  • Podcast
    • AdExchanger Talks
    • The Big Story
    • Industry Preview
    • Social Distancing With Friends
  • Membership
    • Member Exclusives
    • Sign Up
  • Search
Connect

»evan adlman

OpenAP Makes Room For Smaller Networks, And The Weather Channel And AMC Hop Aboard

The Weather Channel and AMC Networks said Tuesday they have joined OpenAP, where national broadcasters can provide targetable audiences for advertisers. Both broadcasters will make their entire slate of national linear and OTT inventory available through OpenAP. Media buyers negotiate with the networks directly and activate through OpenAP, which normalizes audience definitions, day parts and... Continue reading »

by Alison Weissbrot // June 2nd, 2020 //
»
Disney, AMC Networks And WarnerMedia To Sell Linear TV Through Xandr Invest

Might the TV buyer’s dream of purchasing inventory across networks using the same audience definition finally be coming true? AMC Networks, Disney and WarnerMedia said Wednesday their linear TV inventory will be available through Xandr Invest. Starting mid-April, buyers will be able to log into Xandr Invest, Xandr’s programmatic buying platform, to access linear TV... Continue reading »

by Alison Weissbrot // March 11th, 2020 //
»
How AMC Networks Is Building Its Data-Driven Ad Offering, Led By Advanced Advertising Hire Evan Adlman

AMC Networks – like the TV industry as a whole – is stepping up its efforts to make TV more data-driven. And a large part of that initiative means making its data across all AMC brands – including IFC, BBC America, SundanceTV and We TV – available to advertisers. In late December, it brought on... Continue reading »

by Sarah Sluis // January 6th, 2020 //
»
Podcast: Glossy Programmatic

Welcome to AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. Condé Nast’s Evan Adlman will speak at AdExchanger's upcoming PROGRAMMATIC I/O New York conference on October 25–26 on a panel titled "Data Accuracy And The DMP." Condé Nast has sold programmatically for years. It was the first publisher to open a private marketplace, circa 2010. Over the last two... Continue reading »

by Zach Rodgers // August 11th, 2017 //
»
 

Popular today on AdExchanger

  • Popular
  • Today Week Month All
  • Heineken USA Launches First-Party Data Strategy To Prepare For A Cookieless Future
  • IOS 14.5 – And ATT Enforcement – Is Finally Coming Next Week
  • Apple Could Start Enforcing ATT To Coincide With Its Hardware Event This Week
  • For “Cookieless” Solutions to Work, We Need to Talk About Addressability
  • Ad Bacon Has A Tool To Help Buyers Find ‘Hidden' Audience On Facebook And Instagram
Ajax spinner
AdExchanger Homepage
  • Privacy Policy //
  • Subscribe //
  • Advertise //
  • Contact Us //
  • Diversity Inclusion & Equity
© 2021 Access Intelligence, LLC - All Rights Reserved