Back To The Base; A Betsy On Etsy?
Coinbase is getting into ads; Etsy can’t rely on search ads for very long; and Zuckerberg wants to buy AI companies.
Coinbase is getting into ads; Etsy can’t rely on search ads for very long; and Zuckerberg wants to buy AI companies.
Etsy sellers aren’t feeling great about the US tariff situation. Plus, X’s data licensing and subscription revenue is increasing.
Perhaps you’ve noticed – How could you not? – that there is massive competition among the largest ecommerce retailers to be the quickest, cheapest option online. But the mid-tier of ecommerce marketplaces are suffering.
Google isn’t perfect. But it offers convenient, cost-effective advertising tools that millions of small businesses use to find customers, grow and succeed. If the DOJ breaks up the company, it will also break those tools.
In today’s newsletter: SSPs lead the way on ad tech’s M&A resurgence; Disney rolls back CPMs to court more streaming ad demand; and why dating apps struggle to grow and monetize their audiences.
Business Insider released a new targeting tool called SAGA reACT that analyzes the emotional reactions its content produces to create actionable, emotion-driven audience segments.
In today’s newsletter: Closing arguments begin in the DOJ vs. Google Search antitrust trial; the sports betting ad bubble might be set to burst; and Etsy struggles to stand out among ecommerce competitors in audience scale and marketing spend.
In today’s newsletter: Can Etsy and Wayfair compete against Temu?; audience data dominates the TV upfronts; the FTC sues to block the Kroger/Albertsons deal.
The pandemic aftermath spurred major changes to Evite’s business model, including a pivot away from display ads in favor of affiliate and influencer marketing.
Retail media is due for a reality check, according to Max Willens of eMarketer/Insider Intelligence. Willens spoke at the Programmatic I/O conference.