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»Empower MediaMarketing

Two Indie Agencies Part Ways With The 4As

Aside from some fiery rhetoric in the immediate aftermath of the Association of National Advertisers’ (ANA) transparency report, the overall response of agencies to the trade group's findings has been fairly muted. But independent agencies Mediasmith and Empower MediaMarketing have taken a stand by ending their memberships with the American Association of Advertising Agencies (4As)... Continue reading »
by Alison Weissbrot // October 12th, 2016 //
»
The 2016 Election Will Disrupt Marketers’ Social Strategies

"AdExchanger Politics" is a new weekly column tracking developments in the 2016 political campaign cycle. Today’s column is written by Mitch Dunn, senior vice president at Empower MediaMarketing. Facebook as marketers know it is about to change, and we have super PACs to thank. Due to the increasing prominence of super PACs, political fundraising is... Continue reading »
by AdExchanger // December 8th, 2015 //
»

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