• PROGRAMMATIC I/O //
  • Marketing Resource Directory //
  • Programmatic Power Players //
  • Membership
  • Log in
AdExchanger Homepage
  • Log in
  • COVID-19 Special Coverage
  • Topics
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
  • Opinion
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Brand Aware
    • Comic Strip
  • Become A Member
    • Sign Up
  • Events
    • PROGRAMMATIC I/O NY 2019
  • Podcasts
    • AdExchanger Talks
    • The Big Story
    • Social Distancing With Friends
  • About Us
  • Contact Us
  • Twitter
  • Facebook
  • LinkedIn
  • RSS

  • AdExchanger Homepage

  • AdExchanger.com

  • Menu
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Brand Aware
    • Content Studio
    • Comic Strip
    • Advertise
    • About Us
    • Contact Us
  • Events
    • PROGRAMMATIC I/O NY
    • AdExchanger Awards
    • All Events
  • Podcast
    • Social Distancing With Friends
    • AdExchanger Talks
    • The Big Story
  • Membership
    • Member Exclusives
    • Sign Up
  • Search
Connect

»Effectv

How To Be An Ad Sales Exec And A Mom During A Pandemic

Being a working mom was hard enough. Then COVID-19 came along. With schools closed, Andrea Zapata, VP of data innovation and insights at Effectv, Comcast’s cable ad sales group, is pulling data to help clients understand how media will be impacted by COVID-19 one minute while teaching her five- and seven-year-old boys how to read,... Continue reading »
by Alison Weissbrot // March 19th, 2020 //
»
Moving A $20 Billion Market: How Local TV Is Fighting To Evolve

As the local TV market grapples with falling ratings and viewership, it’s getting harder to meet the reach demands of advertisers. “We still hold our stations accountable to their guaranteed ratings,” said Joe Cerone, EVP of local investment at Zenith. “It may take extra spots to make it happen.” Local media sellers are trying to... Continue reading »
by Alison Weissbrot // February 21st, 2020 //
»
Where Is Google On Political Ads?; Gannett Sees Digital Gains

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Hiding In Plain Sight Facebook and Twitter have opened up a very public debate about political ads, but where is Google? The internet giant was still working on its pitch to lure political ad buyers away from Facebook and onto YouTube with new tools... Continue reading »
by AdExchanger // November 5th, 2019 //
»
 

Popular today on AdExchanger

  • Popular
  • Today Week Month All
  • NBCU Strengthens Partnership With FreeWheel To Power A Linear And Digital Convergence
  • The Big Story: Well, It Could’ve Been Worse …
  • The Year Of The Pivot: How Agencies Adapted Their Strategies In 2020
  • As User-Level Tracking Falls Apart, Cohorts Offer An Exciting Measurement Alternative
  • The Digital Advertising Sector’s Original Sin, And How We Must Atone
Ajax spinner
AdExchanger Homepage
  • Privacy Policy //
  • Subscribe //
  • Advertise //
  • Contact Us
© 2020 Access Intelligence, LLC - All Rights Reserved