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»Effectv

The Shein Machine; The First Shots In The Brand-Safety War On Fox

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Pronounced She-In, As In “Ooh … She In Trouble Now” The fast-fashion company Shein, a gigantic but secretive Chinese manufacturer of fast fashion, is getting a lot of attention. Which Shein both does and does not want.  On the plus side, Shein has… Continue reading »
by AdExchanger // July 22nd, 2022 //
»
Blockgraph is planning to release a clean room product called DoubleBlock.
Blockgraph Is Launching A Clean Room For TV Ad Measurement

Data clean rooms are secure – that’s the whole point. But they’re not always flexible or scalable, said Jason Manninghan, CEO of advanced TV data platform Blockgraph, which is jointly owned by Comcast, Charter and ViacomCBS. TV advertisers in particular need a wide range of capabilities in order to tie media spend with viewing and campaign… Continue reading »
by Allison Schiff // October 14th, 2021 //
»
How To Be An Ad Sales Exec And A Mom During A Pandemic

Being a working mom was hard enough. Then COVID-19 came along. With schools closed, Andrea Zapata, VP of data innovation and insights at Effectv, Comcast’s cable ad sales group, is pulling data to help clients understand how media will be impacted by COVID-19 one minute while teaching her five- and seven-year-old boys how to read,… Continue reading »
by Alison Weissbrot // March 19th, 2020 //
»
Moving A $20 Billion Market: How Local TV Is Fighting To Evolve

As the local TV market grapples with falling ratings and viewership, it’s getting harder to meet the reach demands of advertisers. “We still hold our stations accountable to their guaranteed ratings,” said Joe Cerone, EVP of local investment at Zenith. “It may take extra spots to make it happen.” Local media sellers are trying to… Continue reading »
by Alison Weissbrot // February 21st, 2020 //
»
Where Is Google On Political Ads?; Gannett Sees Digital Gains

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Hiding In Plain Sight Facebook and Twitter have opened up a very public debate about political ads, but where is Google? The internet giant was still working on its pitch to lure political ad buyers away from Facebook and onto YouTube with new tools… Continue reading »
by AdExchanger // November 5th, 2019 //
»
 

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