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»Effectv

How To Be An Ad Sales Exec And A Mom During A Pandemic

Being a working mom was hard enough. Then COVID-19 came along. With schools closed, Andrea Zapata, VP of data innovation and insights at Effectv, Comcast’s cable ad sales group, is pulling data to help clients understand how media will be impacted by COVID-19 one minute while teaching her five- and seven-year-old boys how to read,... Continue reading »
by Alison Weissbrot // March 19th, 2020 //
»
Moving A $20 Billion Market: How Local TV Is Fighting To Evolve

As the local TV market grapples with falling ratings and viewership, it’s getting harder to meet the reach demands of advertisers. “We still hold our stations accountable to their guaranteed ratings,” said Joe Cerone, EVP of local investment at Zenith. “It may take extra spots to make it happen.” Local media sellers are trying to... Continue reading »
by Alison Weissbrot // February 21st, 2020 //
»
Where Is Google On Political Ads?; Gannett Sees Digital Gains

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Hiding In Plain Sight Facebook and Twitter have opened up a very public debate about political ads, but where is Google? The internet giant was still working on its pitch to lure political ad buyers away from Facebook and onto YouTube with new tools... Continue reading »
by AdExchanger // November 5th, 2019 //
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