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»EBDA

When It Comes To Header Bidding, Will Google Play Fair With FLEDGE?

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Lukasz Wlodarczyk, VP of programmatic ecosystem growth and innovation at RTB House.  Google and Meta (formerly Facebook) have come under fire for a secret agreement known as Jedi Blue. Back in 2018, Google allegedly… Continue reading »
by AdExchanger Guest Columnist // April 27th, 2022 //
»
Google Removes Its ‘Last-Look’ Auction Advantage

The “last-look” advantage Google’s ad server gave to Google’s ad exchange so bothered publishers and exchanges that it gave rise to header bidding. As of this week, that advantage is no more, AdExchanger has learned. Google just reworked its auction so it no longer favors itself in the allocation of bids. A support document this… Continue reading »
by Sarah Sluis // March 31st, 2017 //
»
 

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