Last September, BrightRoll COO Bruce Falck became CEO of the troubled ad tech company Turn. It’s an interesting time for Turn. The company is not a spring chicken in the ad tech world – an industry often rocked by the mercurial whims of investors, agencies and brands. So how can Turn be a stabilizing force […]
Former Google and BrightRoll exec Bruce Falck has joined Turn as CEO, the company revealed Tuesday. Most recently, Falck was COO of video marketplace BrightRoll, which Yahoo acquired last fall. Prior to that, he spent eight years at Google, where he was instrumental in expanding the Google Display Network and DoubleClick businesses. His transition to […]
Ad tech partnerships are fast and frequent, as vendors move to establish a presence in disciplines where they were formerly lacking, or to bolster their inventory pool. Certainly, these integrations are easier with the emergence of standards like openRTB, but there’s still more to it. “Now that everyone can support openRTB, you have to do […]
Ari Paparo is a longtime builder, explainer and sometimes lampooner of ad tech. And now he’s a CEO. The former product executive with Google, Nielsen and AppNexus has taken the wraps off his new company, Beeswax, which provides a licensed “Bidder-as-a-Service” technology geared to two primary constituents: (1) ad tech firms, such as ad networks […]
The Trade Desk made headlines this week when it raked in $45 million in debt financing and brought on Microsoft, RGM Group and Delivery Agent alum Gabe Greenberg to manage its Advanced TV division. The company positions itself as both a DSP and a DMP, and its leaders have longstanding roots in automation, according to […]
In Russia, programmatic and RTB practices are still in an early stage and make up less than 10% of the digital display advertising market. Yet despite that, or maybe because of it, demand-side platforms seem to be saturating the market – each seeking to distance itself from the competition. “The market is getting new DSPs every month,” Vladimir […]
Are brick-and-mortar retail chains setting their sights on demand-side platforms (DSPs)? The rumor that Tesco’s customer insights subsidiary, Dunnhumby, will acquire Sociomantic, a DSP provider, adds fuel to the possibility. And whether or not the rumored acquisition is true, industry experts expect to see more retailers working with DSPs. If the deal occurs, Dunnhumby will […]
As programmatic buying in China continues to pique marketers’ interest, demand-side platforms working in the country are growing in revenue and importance. Internet market research firm iResearch recently released an excerpt of its China DSP Market Trends Report 2013, including the market size of DSP display advertising in China, or the amount of ad spend […]
Publishers have increasingly embraced products that provide more insight into their inventory and help them manage their ad operations. Yesterday at a panel discussion moderated by Yieldex CRO Andrew Rutledge at ad:tech New York, executives from Fox News Digital, Viacom, Washington Post Digital and Turner Broadcasting discussed the tools they’re using to better leverage ad […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is by Jaysen Gillespie, Director of Analytics and Business Intelligence at Criteo. It is a response to an earlier AdExchanger column by Tal Keinan, CEO of AdExtent (Read it: “DSPs Vs. Personalized Retargeters. […]
