Aside from the Trade Desk, which outstrips competitors among agencies, independent DSPs still struggle to differentiate or break out from the pack behind the category killers, Google’s DoubleClick Bid Manager (DBM) and Amazon’s ad platform, in Advertiser Perceptions’ latest demand-side platform benchmark report released Monday. The report, based on a survey of more 700 execs […]
For the independent demand-side platform (DSP) market, it is the best of times, it is the worst of times. On the one hand, it’s unlikely any new scaled DSPs will enter the market. The costs to build a competitive platform – nine digits off the bat and another eight digits per year in operational costs […]
Forrester’s 2017 DSP Wave ranking placed six platforms as market “leaders”: MediaMath, DataXu, Trade Desk, Turn, Adobe and Rocket Fuel. Three others straddled the line between “leaders” and “strong performers”: Google, AppNexus and AOL. AdForm fell into the “strong performers” category. Time Inc.-owned Viant, including Adelphic, trailed the rest of the group with a placement […]
The demand-side platform (DSP) category underwent expected consolidation in the past year, with The Trade Desk’s IPO and formerly independent players like TubeMogul, Turn and Adelphic gobbled up by Adobe, Singtel and Time Inc., respectively. But just because the DSP space has matured doesn’t mean it can’t surprise you. This year, that surprise comes from […]
Advertisers are spending less on desktop pre-roll and shifting more dollars into cross-screen formats, if video ad platform TubeMogul’s first-quarter results are an indicator. Nondesktop pre-roll spend (including mobile, social, TV and traditional display ads) grew from 37% last year to 43% – or close to $50 million – of total spend running through TubeMogul’s […]
Last September, BrightRoll COO Bruce Falck became CEO of the troubled ad tech company Turn. It’s an interesting time for Turn. The company is not a spring chicken in the ad tech world – an industry often rocked by the mercurial whims of investors, agencies and brands. So how can Turn be a stabilizing force […]
Former Google and BrightRoll exec Bruce Falck has joined Turn as CEO, the company revealed Tuesday. Most recently, Falck was COO of video marketplace BrightRoll, which Yahoo acquired last fall. Prior to that, he spent eight years at Google, where he was instrumental in expanding the Google Display Network and DoubleClick businesses. His transition to […]
Ad tech partnerships are fast and frequent, as vendors move to establish a presence in disciplines where they were formerly lacking, or to bolster their inventory pool. Certainly, these integrations are easier with the emergence of standards like openRTB, but there’s still more to it. “Now that everyone can support openRTB, you have to do […]
Ari Paparo is a longtime builder, explainer and sometimes lampooner of ad tech. And now he’s a CEO. The former product executive with Google, Nielsen and AppNexus has taken the wraps off his new company, Beeswax, which provides a licensed “Bidder-as-a-Service” technology geared to two primary constituents: (1) ad tech firms, such as ad networks […]
The Trade Desk made headlines this week when it raked in $45 million in debt financing and brought on Microsoft, RGM Group and Delivery Agent alum Gabe Greenberg to manage its Advanced TV division. The company positions itself as both a DSP and a DMP, and its leaders have longstanding roots in automation, according to […]
