Dow Jones

Publishers like News Corp are walking a fine line—suing AI companies for scraping their work while cutting multimillion‑dollar licensing deals with others.

The Trump tariff situation is in constant flux, creating uncertainty that spells doom for any potential growth in US ad spending this year. Plus, how retail media and other emerging channels could be threatened by tariff turmoil.

Forecasters expected tariffs would impact advertising growth projections. But that was before we knew exactly how steep these tariffs would be – and now that we do, it doesn’t bode well.

The New York Times and News Corp are case studies in how news publishers are evolving to be less reliant on ad revenue. Both publishers have also increasingly looked to new revenue streams for sustained growth.

News Corp’s chief exec blasted “the blatant biases of ad agencies and ad associations,” which are “boycotting certain media properties” due to “personal political prejudices.”

The company’s total revenue was down 1% YOY due to a decline in ad revenue across its News Media and Dow Jones publishing groups.

Appealing to advertisers’ better angels is never going to bring ads back to the news. But appealing to their bottom lines might.

A lot of ink has been spilled about the value of a publisher’s first-party data, but publishers can’t effectively monetize their data programmatically if they don’t have a standardized way to categorize it. On Monday, ArcSpan released Contextual APP, a data processing tool that enables publishers to structure their first-party contextual data into salable audience segments, including seller-defined audiences, using the IAB Tech Lab’s content and audience taxonomies.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. WPP Bouncing Back? Advertising giant WPP is showing signs of recovery in Q3 after clients cut spending in the midst of the COVID-19 pandemic, according to The Wall Street Journal. WPP reported $3.84 billion in sales in the third quarter, beating expectations, according to […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Drinking Up Data AB InBev, the beer and beverage conglomerate, is making a big play for data and digital assets. ZX Ventures, AB’s investment vehicle for new markets and technology, just bought the UK-based subscription beer service BeerBods, FoodBev Media reports. And that came […]