Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Targeting Rich Data eXelate and comScore announced an agreement that will overlay comScore panel data on eXelate’s targeting data and the result will hopefully be richer ad targeting data. eXelate CEO Mark Zagorski tells Adweek writer Erin Griffith that this deal is a different […]
Using 2010 data from its DoubleClick for Advertisers platform, Google has released its latest display ad benchmark figures “for the entirety of 2010 by ad format, ad size and industry vertical.” Read more on the DoubleClick Advertisers blog. Among the “highlights:” “Interaction rates trended slightly lower when comparing Q4 2010 to Q4 2009” – Display […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Buying Mobile It may not be audience buying, but you can’t avoid $12 billion. Google’s $12 billion acquisition of Motorola caught everyone by surprise yesterday. Read the Official Google blog post on the deal. Even an executive from a big company in Redmond, Washington […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Buddy Media Gets $54 Million Social advertising gets another boost from the venture capital ecosystem as All Things D’s Peter Kafka reports that social ad platform Buddy Media has raised another $54 million (total raise for all rounds: $90 million.). Kafka noes, “None of […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. BrightTag Gets Cash For Tags Tag and data management tech company BrightTag announced that it has raised another $5 million from New World Ventures among others in order to support further development of its platform. BrightTag CEO Mike Sands tells Ad Age’s Edmund Lee, […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Myspace Losses Think Specific Media has its hands full turning the Myspace ship around? You may be right. During yesterday’s News Corp earnings conference call with Rupert Murdoch, All Things D’s Peter Kafka reports, “MySpace generated $230 million in operating losses over the last […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Aol Reports Q2 And Display Deets Yesterday, Aol reported its Q2 2011 revenues as the bottom line showed a modest and improved net loss and the top line hit $542 million which came in better than Wall Street expectations of $530 millions. Read the […]
Often, a question doesn’t have an easy answer in the digital advertising business. This is a column devoted to an answer to a single question or topic – and providing a bit of space for it. Today’s participant is Chris Lien, CEO of Marin Software, an advertising platform technology company. He recently answered a series […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Squeezing The Local Sales Lemon Is Yahoo! outsourcing part of its display ad sales team? For local display, it may make sense. TV station owner Belo Corporation announced a new partnership with Yahoo! to sell display ads adds across Yahoo! by leveraging Belo’s local […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Audience Buying Impact In The New York Times, Randall Stross covers the move towards audience buying and how it has negatively affected Yahoo!’s display ad revenue performance. Towards the end of the article, we hear from Yahoo! sales exec Ross Levinsohn who says that […]
