display advertising

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Facebook Billions Facebook has busted through the billion mark for 2012 as an “exclusive” from Reuters reveals FB’s revenues: “Facebook’s revenue doubled to $1.6 billion in 2011’s first half (…) underscoring its appeal to advertisers while it grapples with intensifying competition from the likes […]

Often, a question doesn’t have an easy answer in the digital advertising business. This is a column devoted to an answer to a single question or topic – and providing a bit of space for it. Today’s participant is Dave Morgan, who is CEO of Simulmedia, an ad technology company focused on the addressable television […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Yahoo! Removes Bartz Carol Bartz is out. All Things D’s Kara Swisher was the first to break the news late yesterday as Chairman of the Board Roy Bostock and Yahoo! co-founder Jerry Yang apparently brought down the hammer on the Yahoo! CEO. Shortly after […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. On Marketers Blaming Agencies Ad Age’s Rupal Parekh finds that as the pressure gets turned about on the marketing department in a down economy, some marketers are pointing the finger – publicly – at their agencies and their ad compaigns. Parekh quotes a marketing […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Accessing The UDID According to TechCrunch, a mobile marketing platform called Appsfire has, at the very least, grabbed the PR baton and claimed that it has figured out a new solution that will overcome the closure of UDID access by Apple through its iOS. […]

It is well-chronicled that the “creative” element among the optimization triad of audience, context and creative remains the biggest wildcard when driving a campaign’s performance. And for search marketers moving into display, addressing “creative” isn’t just about text ads anymore as they must deal with the nuance and complexity of creating compelling graphical display ad […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Heading To The Exit Head of Right Media Exchange and tireless Yahoo! advocate, Ramsey McGrory, has decided to move on. Yahoo! confirms McGrory’s departure and offered no comment on a replacement. Sources say the announcement was made to RMX employees internally yesterday. McGrory was […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. WPP Group Buys DSP, SSP Yesterday, agency holding company WPP Group announced that it was going to play in holding company competitor Dentsu’s backyard by purchasing a majority of shares in Japan-based D.A. Consortium Inc.(DAC). Read more. This transaction looks to be just north […]

PRESS RELEASE

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. VivaKi To Invest? VivaKi is adding a new exec – Razorfish’s Alyson Hyder – to its team as it looks to, perhaps, spark the investment fires of its VivaKi Ventures unit since Tim Hanlon left the company. VivaKi’s Sean Kegelman has been keeping the […]