Often, a question doesn’t have an easy answer in the digital advertising business. This is a new column devoted to an answer to a single question – and providing a bit of space for it. Today’s participant is Spanfeller Media Group CEO Jim Spanfeller who recently answered the following question during a conversation with AdExchanger.com… […]
For all the noise in the past year around the demand-side platform (DSP) in display advertising, it seems worth re-visiting what this and other related trends – such as sell-side platforms, data exchanges, data management platforms, ad exchanges – are all about. I’d say, at its core, it’s about media moving to one channel for […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here Ads Vs. E-Commerce Although the year-old advertising recovery is set to maintain its positive trajectory through this year, most publishers remain gun-shy after the severe downturn. That caused them to look more to e-commerce to supplement lost ad revenues. J.P. Morgan senior analyst Imran […]
Aol had a busy year in 2010 as it announced its Project Devil initiative, made several acquisitions (5min, Pictela, TechCrunch and more) and continued its transition from as a standalone public company after being spun out from Time Warner in December, 2009. Aol’s Jeff Levick, the company’s President of Global Advertising and Strategy, discussed Aol’s […]
(Make sure to read the follow-up to this article that looks at “below the fold” impact on the AdExchanger.com retargeting campaign.) Shield your eyes! AdExchanger.com is “opening the kimono” on its recent retargeting – or do you say “remarketing” – campaign. Disclaimer: the following should not be perceived as an endorsement of the vendor used […]
One last prediction for 2011 from new Geomentum CEO Sean Finnegan who writes: “A serious shift of focus and funds towards the Utility aspect of Advertising as Brand Marketers place real emphasis on Engagement over Exposure. Brands will increasingly adopt accountable, functionality based media vehicles that a customer embraces and use for their personal benefit. […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. AdKeeper Gets $35 Million Oak Investment Partners has led a new round of funding in advertising collector tech firm AdKeeper. PaidContent’s David Kaplan talks to AdKeeper CEO Scott Kurnit and says, “In terms of marketing it to consumers, AdKeeper does have one small advantage […]
Data exchange eXelate announced today its chief revenue officer Mark Zagorski will become CEO – a role previously held by Meir Zohar. Read the release. Zagorski discussed his new position and its responsibilities. AdExchanger.com: Why take on the CEO role? Who will replace you as CRO? MZ: After a great year of growth and investment, […]
In an AdExchanger.com exclusive, a nameless somebody known as “AdExchanger Fan” has sent a video shown during Yahoo! Right Media’s spa/conference known as “Right Media Open” in 2008. In the video, debauchery reigns as the Yahoo! Right Media team members take their bows. Participants include former RMX CEO Mike Walrath, Joanne Bradford, Jacob Ross, Antony […]
Adam Goldberg is Chief Innovation Officer of ClearSaleing. AdExchanger.com asked Goldberg about the latest advancements and traction with effective attribution modeling in digital advertising. AdExchanger.com: How does ClearSaleing approach attribution across channels and what are the coming milestones in cross channel attribution? Attribution modeling for an SEM direct response campaign seems pretty straightforward. AG: Today, […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. No Blanket Tracking Ban Now that the ad industry is girding itself for new regulations governing the use of tracking cookies that follow users from site to site, the FTC’s inaugural chief technologist, Edward Felten tells ClickZ’s Kate Kaye that the commission merely thinks […]
Philipp Pieper is CEO of Proximic, a contextual technology company, which announced today that it was integrating its technology with real-time ad platform, AppNexus. Read the release. AdExchanger.com: How has Proximic evolved over the past few years? PP: Proximic is built on a unique search technology foundation, designed for high performance and precision contextual matching. […]
Tobias Peggs is CEO of OneRiot, a social advertising network. AdExchanger.com: Can you discuss how OneRiot has pivoted its business model and why? TP: OneRiot is a social advertising network. We help advertisers engage with a targeted audience of social influencers across leading Twitter apps and social media sites. The company is three years old. […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Open Internet: “A Crucial American Marketplace” Enough FTC. How about some FCC? With the vote of Federal Communications Commission (FCC) member Mignon L. Clyburn to “preserve an open Internet,” (PDF) Chairman Julius Genachowski has rounded up enough votes to pass new net neutrality rules. […]
Jim Spanfeller is CEO of Spanfeller Media Group and former CEO of Forbes.com. He discussed a range of subjects on his company and the state of web publishing today: Latest on the Spanfeller Media Group Pitching The Brand Marketer On Using Ad Networks and Exchanges RTB and the Impact On Publishers Bigger Ads Are Better? […]
Ad network Media6Degrees announced last week a new round of funding led by Menlo Ventures as the company “will use the new capital to invest in staff and technology to further develop offerings based on the company’s Social Targeting technology.” Read the release. Media6Degrees COO Andrew Pancer discussed the company’s momentum and plans. AdExchanger.com: Why […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. What Mobile Apps Know The WSJ’s series about online privacy continues, this time with a look at how your mobile apps are ominously “spying on you.” An inspection of 101 of the most popular smartphone apps for Apple’s iPhone and Google Android phones showed […]
AdMeld‘s VP of Mobile Marc Theermann offers his version of the LUMA Partners ad tech ecosystem map – but for mobile display. Theermann says he does not pretend that the map is complete, but says it’s intended as a “first impression” which he promises to update regularly. He adds, “Online is 60x the size of […]
“The Debate” is a column focused on the current debate around ad targeting and consumer privacy. Today’s article is written by: Mark Kesslen, David Leit, Matthew Savare, Lowenstein Sandler, a law firm. (See bios.) Just in time for the holidays, the FTC has released its preliminary report, “Protecting Consumer Privacy in an Era of Rapid […]
John Carnahan recently discussed his transition from Fox Audience Network (FAN) to becoming CTO of Rubicon Project as well as his new company’s product roadmap. AdExchanger.com: Where are you from a tech perspective in transitioning FAN tech to the Rubicon Project? Future product development aside, when will it be completed? In many ways the core […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Google Gets MySpace Display Google announced a new multi-year deal with MySpace that will re-new the multi-year, search partnership (at likely a much lower rate than before) and add display advertising to the mix -identified in the release as: “Full display ad solutions (including […]
Today, Aol continued its charge into the premium digital ad business as it announced the acquisition of Pictela (AdExchanger.com Q&A from 4/5/10), a company whose technology platform provides branded content across advertising and social media according to the release. Read it. Aol appears to remain laser-focused on building premium ad opportunities and preparing for brand […]
AdExchanger.com reached out to executives in the data tech space for their predictions about the digital advertising ecosystem in 2011. Click a name below to begin, or scroll: Sam Barnett, CEO, Struq Dan Beltramo, CEO, Vizu Paul Cook, CEO, TagMan Sam Cox, CEO, Milabra John Donahue, CTO, BuzzLogic Andy Ellenthal, CEO, Peer39 Konrad Feldman, CEO, […]
Arjun Dev Arora is CEO of ReTargeter, an online advertising retargeting company. AdExchanger.com: First, please provide a bit of background on you. And how did you come to realize that retargeting could become a standalone business? ADA: Most recently I was at Yahoo! Real Estate in a business development capacity. Being at Yahoo! was an […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Yahoo!’s McGrory Speaks Out On RTB Yahoo!’s Ramsey McGrory takes a look at the impact of real-time bidding for publishers on Jack Myers’ Mediabizbloggers. He thinks publishers need to consider all sides of the potential impact of putting their non-guaranteed inventory in a real-time […]
Henrique de Castro is VP of Global Media and Platforms at Google. He recently discussed the Google DoubleClick Ad Exchange and other key elements of the company’s display strategy with AdExchanger.com. AdExchanger.com: For Google, can you qualify the strategic value of the DoubleClick Ad Exchange and what it represents? HdC: Display is a huge engine […]
AdExchanger.com reached out to executives from platforms, networks and exchanges for their predictions about the digital advertising ecosystem in 2011. This is part three of their predictions. Click a name below to begin, or scroll: Jeff Green, CEO, The Trade Desk Jay Habegger, CEO, OwnerIQ Brent Halliburton, CEO, Deconstruct Media David Jakubowski, CEO, Aggregate Knowledge […]
AdExchanger.com reached out to executives at companies involved in creative and display technology for their predictions about the digital advertising ecosystem in 2011. Click a name below to begin, or scroll: Hari Menon, CEO, Tumri Greg Rogers, CEO, Pictela Karl Siebrecht, CEO, AdReady Jesse Thomas, Founder and CEO, JESS3 Gustav Von Sydow, CEO, Burt Hari […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. DoubleVerify Gets Its DAA Wings DoubleVerify announced that it has been approved by the Digital Advertising Alliance (IAB, 4As, ANA, DMA, AAF) – which is the same group that approved Better Advertising – as “an approved provider for its Self-Regulatory Program, aimed at protecting […]
