Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Yahoo! Adds 5to1 If it’s a relatively small $$$ acquisition, it qualifies as a “tuck-in” acquisition in M&A parlance. Yesterday, Yahoo! officially “tucked in” sell-side platform 5to1 which is Yahoo! EVP of Americas Ross Levinsohn’s former company. According to the release, “5to1 focuses on […]
Yesterday, PubMatic announced that it had acquired publisher yield optimizer Revinet, According to the release, PubMatic will a new office in Boston, 15 new employees, and a set of publishers in the news vertical “including The Christian Science Monitor, A.H. Belo, Boston Herald, The Sporting News, and more.” Read the release. PubMatic CEO Rajeev Goel […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. 575 Million Smackers Publicis has acquired the largest independent, digital, ad agencies left in Rosetta writes Ad Age’s Rupal Parekh and Kunur Patel. They add, “The deal means the third-largest agency holding company (Publicis) now owns three of the 10 top digital shops by […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. FTC Talks Do-Not Track FTC’s David Vladeck presented his unit’s views on the online privacy debate and legislation at yesterday’s IAB Networks and Exchanges Marketplace. Vladeck spoke to Ad Age’s Edmund Lee after his speech and answered questions about the latest legislative efforts around […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. R U Sharing Video Ads? Ad Age’s Michael Learmonth looks at the online video ad and how marketers are increasingly mesmerized by “the share”. Learmonth notes the competitive set for video ad sharing companies, “A new generation of video-seeding firms that launched to provide […]
Veering away (temporarily) from his ecosystem landscape map for display advertising, LUMA Partners‘ Terence Kawaja has released his latest display-related endeavor after being inspired by a tweet from Brian Morrissey of DIGIDAY. Morrissey suggested there was opportunity for action figures and a board game, too. Yes. It’s a send-up of Monopoly – display ad style… […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Agencies Moving To Platforms Agency Horizon Media announced a new partnership with Adap.tv and its Adap.tv for Advertisers product which will be Horizon’s online video advertising campaign management system of choice. In addition, the companies said in a release: “Together Horizon Media and Adap.tv […]
Today, Yahoo! announced two new Smart Ads products – Smart Ads for Homepage and Smart Ads for Video. According to the Yahoo! Advertising blog Smart Ads for Homepage is powered by Dapper and Smart Ads for Video is powered by Yahoo! partner Mixpo (as well as some Dapper tech), and serves 15-second segments of in-banner […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Interclick Reports Revenue Surge Marketing services platform company interclick said that its “revenue was $23.8 million, an increase of 67% year-over-year.” in Q1 2011 (ended 3/31/11). The company also broke a little better than even and saw, “Gross profit margin was 46.7%, versus 44.9% […]
Today, ad verification company AdSafe Media announced the hiring of Scott Knoll as CEO replacing founder Helene Monat. Previously, Knoll was founder and president of Datran Media’s Aperture as well as CEO of BlackFoot, a digital advertising solutions company, and “spent 6 years at DoubleClick, directing the launch and development of the DoubleClick ad network.” […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Clearspring To Acquire Online publisher tools and audience targeting company, Clearspring, announced yesterday that it has raised $20 million more dollars from investors. All Things D’s Liz Gannes reports that Clearspring will be on the acquisition warpath: “Clearspring co-founder and CEO Hooman Radfar said […]
CEO Richard Jalichandra recently discussed his digital publisher strategy for Technorati with AdExchanger.com. The company announced the launch of its Technorati Media Exchange on the AppNexus platform in April. Read the release. Click below or scroll down for more: Triggers For Integrated Stack Sales Strategy The Stack Discovery Process Agency Trading Desks Guaranteed, Display Ad […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Digitizing TV Upfronts The Wall Street Journal’s Emily Steel says that digital media interlopers are trying to make their way into the traditional TV budgets that get divided up this time of year during a period known as the “TV Upfronts.” She cites efforts […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. The State Of Aol Pound for pound, market cap dollar for market cap dollar, no company is written about more than Aol. The NY Times added its latest Aol missive on Sunday and chronicled the state of affairs at Aol today and where it […]
As reported in today’s news round-up, during a Google “Ad Academy” session in Toronto this week, Traffick blog’s Andrew Goodman noted, “Google’s Jess Olsen soft-announced that Google’s pipeline includes a future capability to include display ad buys through other ad exchanges, not just DoubleClick’s.” Read more. AdExchanger.com asked for clarification from Google and a Google […]
Michael Brunick is VP, Strategic Partnerships, Mediabrands Worldwide, a media buying and planning unit of Interpublic Group. Brunick discussed recent momentum for Cadreon, Mediabrands’ agency trading desk. AdExchanger.com: A recent article in AdWeek said that IPG’s trading desk, Cadreon, has “about 20” clients. Is this true? And how does this number compare to what you […]
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. More Mobile Ad Network Money The ad network is not dead. Not even close. The red hot mobile ad network business – at least VC love it! – has seen yet-another-funding-event as Jumptap announced the closing of a $25 million round of financing with […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Aol Display Sees Growth Good news for display lovers as Aol may have hit bottom with its display momentum in and may be turning toward the display ad mountaintop if the company’s just-reported Q1 2011 financials are any indication. In the earnings release, Aol […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Aiming At Media If you have your fingers on big data associated with commerce and advertising, why not open a marketing services business? Akamai has been doing it for a while with ADS – as has competitor Limelight Networks which announced on Monday a […]
Mark Hughes is CEO of C3 Metrics, an online advertising attribution company. AdExchanger.com: What are some of the key learnings that you had as VP of Marketing at Half.com (sold to eBay for $300 million in 2000), that have come in handy at C3 Metrics? Both eBay and half.com embraced a data-driven culture for media buying […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. comScore Reports On Display, And Reports In advance of its own earnings release, comScore looked at its web-wide stats and announced that “Facebook accounted for more than one-quarter (25.8%) of all U.S. display ad impressions in the fourth quarter of 2010 — up from […]
Today, Google announced performance results for Google remarketing offering in AdWords in comparison to standard display advertising. Also, the company announced the pending availability of new enhancements to its remarketing capabilities offered through AdWords on The Google Display Network. This includes adding Teracent to the remarketing toolkit, the company’s dynamic creative technology acquired in 2009. […]
Rob Lenderman is Co-Founder, CIO-CMO of BoostCTR, a crowdsourced marketplace the optimization and testing of online ad creative. AdExchanger.com: Where did the idea come for “BoostCTR”? RL: A few years ago I was working at a company that inherited an AdWords account for a multi-million dollar company. They had not had a single text ad […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Print As Loss Leader For Digital No more Jack Griffin? No problem. Time Inc has been able to iron out its problems with Apple and allow print subscribers free access to the iPad version according to The Wall Street Journal. Apple’s no fool here […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Akamai Sees Seasonal Slowdown Q1 earnings didn’t disappoint but web infrastructure provider Akamai did indicate some slowing growth for Q2 2011 on Wednesday’s Q1 2011 earnings call with Wall Street analysts. Little was discussed about Akamai’s Advertising Decision Solutions (ADS) business which was originally […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. eBay Makin’ Money eBay reported its first quarter 2011 revenue results and things are looking good at the world’s largest digital garage sale as revenue “increased 16% to $2.5 billion, compared to the same period of 2010. The company recorded first quarter net income […]
Safeguard Scientifics, an investor in demand-side platform MediaMath, provided a little bit more insight on MediaMath financials as part of Safeguard’s latest regulatory filings. Among the details, MediaMath grew revenues 150% from 2009 to 2010 and “Safeguard provided $9 million in follow-on funding, in part, to expand MediaMath global sales and marketing initiatives, and to […]
Manu Mathew is CEO of Visual IQ, a channel marketing intelligence software company. AdExchanger.com: Let’s start with the name Visual IQ – what’s the idea there? MM: The name Visual IQ represents the two high-level concepts behind the hosted software products that comprise our IQ Intelligence Suite – the first being the world’s most accurate […]
