Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Ad Networks Are Alive And Well Mobile ad network Millennial Media says its ready to launch its initial public offering – and that means another company opens its financial kimono. All Things D’s Peter Kafka writes about the mobile ad network’s financials, “The company’s […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Yahoo! Chooses Tech With CEO Selection And the new Yahoo! CEO is…. former ebay/PayPal President Scott Thompson. Read the release. With the choice, Yahoo! appears to hold dear its tech roots as Thompson has a decidedly “tech” pedigree and includes being the CTO of […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Reviewing The SSP Following up its demand-side platform (DSP) report, Forrester has published a new missive on sell-side platforms (SSPs). Authored by analyst Michael Greene, he teases the report on the Forrester marketing blog saying, “The 6 vendors we reviewed – Admeld, AppNexus, Doubleclick […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Digital, Please -Wait, I Mean Advertising In a feature article, The Chicago Tribune’s Robert Channick covers momentum in the online advertising space in the Chicago area. Leo Burnett’s North American President says about digital, “We need to lead in this space, we need to […]
Sign-up for the AdExchanger.com Daily Newsletter here. It’s been quite a year on AdExchanger.com as events encompassing the ecosystem of advertisers, publishers, agencies, tech and data companies have not disappointed and included many twist and turns. In that spirit, please climb aboard the AdExchanger.com time machine and re-live the excitement as you sip on your […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Holster Your Weapons In a very co-operative-sounding press release, measurement and research rivals Nielsen and comScore made nice over a patent dispute which awards comScore four patents owned by Nielsen in exchange for a worldwide license to said patents and $19 million in comScore […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Targeting Auto Ads Video ad network TidalTV targets automotive marketers with its latest product launch as it will integrate audience targeting data from automotive data company Polk via Datalogix. According to the release, TidalTV claims, “Integrating Polk data directly and through Datalogix’s technology, TidalTV […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Sparking Ad Sales In an Advertising Age article, Jim Spanfeller discusses Spanfeller Media Group and the success of its food-focused The Daily Meal site. Spanfeller admits to Ad Age’s Jason Del Rey that things didn’t going exactly as planned initially even though The Daily […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Reviewing The Exit In the Wall Street Journal, reporters look at whether New York Times CEO Janet Robinson’s decision to leave the company was a result of missteps with digital strategy. The WSJ’s Russell Adams and Christopher Stewart write, “Executives under Ms. Robinson used […]
In a blog post yesterday, Microsoft publicly addressed its approach to channel partners (think demand-side platforms, ad networks, etc.), especially as it relates to the Microsoft Advertising Exchange. Eric Dahlberg, who is Director, US Network & Exchange Sales for Microsoft Advertising, emphasized the position that his company believed was the best choice among several options: […]
