Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Automating Reserved On Tuesday AOL UK announced that “all reserved inventory” is available programmatically across its owned and operated sites available –through AOL’s demand-side platform. This includes The Huffington Post, Engadget, Parentdish and more. AOL UK’s managing director, Noel Penzer, said the decision reaffirmed […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Verizon’s Tracking Tradeoff Verizon made headlines on Monday with promises to upgrade upload speeds, but also announced an interesting development for advertisers. The company is launching a rewards program centered on tracking data, through which Verizon subscribers can earn points for every dollar spent […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. More Native LinkedIn is coming out of stealth with a new take on native, and Mercedes is behind the wheel to test drive what is described as a new ad format. On Thursday, Mercedes introduced a contest via the professional networking website: “Unlike typical […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Buying Ad Button Facebook is testing a new buy button that will appear on in-feed ads and is being trialed by a handful of SMBs in the US. The feature lets users purchase products without ever leaving Facebook. According to a Facebook blog post, […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Path-To-Purchase Patent AOL’s Adap.tv recieved a patent for TV conversion tracking, which the company claims will help advertisers glean if TV spots are sending people to the Internet, to mobile or to stores to make purchases. “Online advertising systems have a problem with over-attribution. […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. eBay Ads Execs Transition Gautam Thakar has moved on from eBay Advertising and will join LivingSocial as its new CEO and president in mid-August. Read the release. Thakar’s responsibility at eBay Ads was extensive, according to his Linkedin profile: “Responsible for leading eBay’s Advertising […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Mobile Versus Television Tremor Video, Millward Brown and the Mobile Marketing Association (MMA) partnered on a new study looking at impacts on brands using mobile video versus television. Adweek reports, “The mobile ads were measured against TV benchmarks associated with each word. Twenty of […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Platforms Grab For Content Without unique content, your fancy tech platform may not matter. On that note… Over the weekend, Reuters reported that YouTube was in talks with Hollywood and independent producers to fund premium content. If realized, the deals could graduate YouTube from […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Microsoft Repositions In a companywide message distributed to Microsoft employees Thursday, CEO Satya Nadella spoke on Microsoft’s transition from a technology provider to a devices and services company. In particular, Nadella stresses Microsoft’s need to focus on productivity and platforms. Detailing Microsoft’s cloud OS, […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Billions Of Connected TVs A new study from Strategy Analytics says connected TV adoption is about to take off – even more. TechCrunch reports, “The market is predicted to double in size between now and 2018, reaching the 2 billion mark, with smart TVs […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Location Location Location Analytics and marketing platform Upsight is adding another layer of targeting to geolocation data. The company released a new tool on Tuesday, GeoTrigger, that helps marketers target key consumers based on where they are and what they might want. For instance, […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Correlating Viewability Nielsen has surfaced with a new multitouch attribution (MTA) product that aims to provide an exact correlation of ads viewed to products purchased and presumably a more granular take on return on ad spend. Nielsen piloted its MTA product with Kraft. MTA […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Twitter’s Bottomless Profit In a flattering profile of the Twitter ads team, which has been relatively untouched during recent executive machinations, The NY Times’ Bits blog sees a profitable future for the social (ad) platform. Twitter’s Adam Bain and Kevin Weil are given props […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Blinkx Slides The FT reports that online video advertising company Blinkx lost a third of its value in the public markets as it announced revenues would fall short of expectations. The company said in a release, “During the last three months, which are seasonally […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Googling Video Video ad platform BrightRoll announced the hire of Bruce Falck as chief operating officer. Falck previously ran Google’s demand-side platform business, a.k.a. DoubleClick Bid Manager (née Invite Media), among other duties. According to the release, Falck will “oversee day-to-day operations at BrightRoll […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Defining Viewability On Monday, the Media Rating Council adopted its new video viewability metric, which marks the first attempt to address industrywide invisibility issues. Get the PDF. However, many marketers take issue with the MRC’s two-second delineation. “Two seconds is not, by any means, […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. CRMing The Exchange On Friday, Rubicon Project and CRM agency Merkle announced a new capability within programmatic ad buying and selling. The development rolls together Rubicon Project’s Advertising Automation Cloud and Merkle’s suite of marketing tools, and claims to help advertisers run campaigns that […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Marketer Roundup Estee Lauder, L’Oreal and Spark marketing executives weigh in on programmatic in a recent roundup feature via Portada. “We find programmatic buying an efficient use of our dollars to reach consumers who are already engaged with the concept, the brand and the […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Amazon Chases App Supply Amazon is looking to incentivize developers with the promise of a guaranteed $6 CPM on interstitial ads for mobile in August and September. The ads are full-screen, typically appearing between game levels and will be served across Android phones and […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Weeding Out Bots, Funds Researchers at security startup White Ops claim they’ve found a way to weed out bot traffic from online human behavior for good, and the eight-month-old company has the financial backing to prove it. New investors, including Paladin Capital Group and […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Ad-Supported Episodes Amazon is experimenting with ad-supported TV, TechCrunch reported Monday. The Amazon Instant Video app on iOS now offers HBO content for free, and the company will support select episodes with ads. This free content feature is already available on Kindle Fire, as […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Native Yahoo Yahoo’s digital magazines and, consequently, native advertising strategy are under review in a Sunday NY Times article. Nothing too earth-shattering is learned about Yahoo ads and its new Tumblr solutions other than the usual: The banner is dead (or in decline) at […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Google Gobbles Up mDialog Google acquired mDialog, signaling its interest in more digital advertising. mDialog is a small-fish tech provider in the digital video ad space that services some major media companies and broadcasters. In a Google+ post concerning the acquisition, Google says, “We’re […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Targeting Wearables Tech startup Appier raised $6 million, TechCrunch reported Wednesday. Appier offers targeted marketing across wearables, smartphones and tablets, and works with clients such as Heineken, IKEA, Lancome and game developers. Appier will use the funding to further research its cross-screen targeting platform. […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Buying Time Spent Contently’s Sam Petulla interviews Jon Slade, digital ad director for the FT, on the FT’s new “time spent” currency being implemented instead of CPMs. He explains, “We’re working from a hypothesis that one hour is our currency, with a minimum of […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Biting Into Programmatic Mondelez International is adopting a programmatic strategy for video buying through TubeMogul, according to a release. Working with brands like Oreo, Chips Ahoy, Toblerone and Trident, the CPG corporation will target consumers mainly through mobile and Internet videos. “Programmatic fits within […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. What Cannes Means WPP Group CEO Sir Martin Sorrell inserts himself in the pages of The Telegraph with a wide-ranging op-ed on what this week’s Cannes Lions ad festival means to Europe. The festival now recognizes that “advertising is now as much about Math’s […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Sorrell On AMEX LinkedIn’s Dan Roth assumes the role of interviewer in a conversation with WPP Group chief Martin Sorrell for a piece on Linkedin. Sorrell comments on American Express, saying it’s going 100% programmatic (which AMEX walked back a bit): “The financial services […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Undertone Acquires Ad network Undertone on Wednesday bought Upfront Digital Media for an undisclosed sum. According to the release, Upfront Media, formerly Legolas Media, offers “cross-screen programmatic direct and private exchange capabilities to Undertone.” Read the release. Undertone is aiming for a programmatic story. […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. SingTel Buys Ads Singapore Telecom is acquiring Adconion for $235 million and Kontera for $150 million. The acquisition was processed through the Asia telecom’s mobile ad subsidiary, Amobee, which has platform dreams. With the deals, CEO Mark Strecker says, “Amobee offers the most advanced […]
