For last week’s Digital Media Summit, GCA Savvian’s Terence Kawaja (maker of “A Few Good DSPs“) mashed up a music video version of Nickelback’s “Rockstar” with a range of technology and media “stars” in a sunnier update to his video from last year called Mad Avenue Blues. Do you recognize all the faces of “Tech […]
AdExchanger.com recently asked several members of the advertising ecosystem about “Middlemen” and, specifically: “Are there too many parties trying to insert themselves into the online advertising value chain? How do you see this playing out?” The following contribution is an agency perspective from Michael Brunick, VP, Media Technology Director at IPG’s Mediabrands Worldwide, and part […]
Michael Walrath is the former CEO of Yahoo!’s Right Media. As eBay became pervasive, a slew of companies appeared with the sole purpose of helping people buy and sell goods on the giant auction site more effectively. These service businesses earned a slice of the transaction value for their efforts. Others took a different approach. […]
Michael Walrath is the former CEO of Yahoo!’s Right Media. I believe that there is a cycle of innovation at work in digital advertising. Where we are in the cycle at any given time depends on many factors, including the economy, availability of capital, supply and demand imbalances, M&A appetite, etc. Let’s take a look […]
