Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Disputing The Undisputed Champ Looking back on a tumultuous NFL season – with painfully low ratings out of the gate followed by anxious excuses and an unexceptional late-season bounceback – all that’s clear is that the broadcast industry’s faith is shaken. “The argument that live events, […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. No Fans Of FAN Facebook Audience Network is a black box and the natives grow restless. Tim Peterson reports at Marketing Land that agencies, GroupM in particular, are holding back spend from FAN because they want to know where their ads have run – and Facebook […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. TV’s Rising Star Facebook is developing a streaming video app for OTT devices, notably Apple TV, according to anonymous Wall Street Journal sources. With ad loads maxed out, Facebook has limited options for rapid growth. The two biggest are expansion into China and investment in television, […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Too Big To Fail Did Snapchat wake a sleeping giant? TechCrunch reports a drip-drip of alerts from analytics providers, social media influencers and agency talent managers who say Snapchat Stories engagement and content volume have fallen since Instagram rolled out its copycat Stories feature. This is […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Dances With Wolves Earlier this month, WPP CEO Sir Martin Sorrell told investors that “the company that would worry me if I was a client – or I think worries our clients, more than Google and Facebook – is Amazon.” Amazon’s ad revenue is trivial compared […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Dream Deferred “Nielsen won’t release a syndicated product of its Total Content Ratings as it originally planned on March 1,” writes Ad Age, after a chorus of TV broadcast execs called on Nielsen to pump the brakes last week. Though, to be exact, Nielsen originally planned […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Gone Phishin’ Marin Software, an online ad management platform, suffered a data breach that may have compromised the personal information of many staffers and ex-staffers. The company alerted employees and former employees that their personal data, including W-2, Social Security number, address, email, salary and date […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Trimming Adform will cut 8% of its workforce, including senior execs across 15 markets. Among those out is CMO Martin Stockfleth Larsen, who was on board as the company grew from 80 to 800 employees. The cuts come just a year after the company raised $22 […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. BrightRollin’ On Yahoo is still independent and still churning out earnings releases. The company’s Q4 disclosure includes one notable factoid on ad platforms: The company’s DSP, BrightRoll, grew 485% year over year in its “platform display” business. The revenue boost followed BrightRoll’s introduction of support for […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Adapting MediaMath is shaking up its C-suite to prepare for what the company calls its “next phase,” reports Lara O’Reilly of Business Insider. The demand-side platform is moving executives into new roles and bringing on some new blood for key positions. Read the list of changes. […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Native Friction Native programmatic startups like ShareThrough, TripleLift and Nativo have raised tens of millions, and native volume has jumped on the exchanges. But native still pales in comparison to the banner biz, reports The Wall Street Journal. Fewer than 10% of marketers running ads on […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Short-LIVEd Is Facebook already pulling back on its Live video product? The platform, which spent $50 million last year paying publishers and celebrities to create Live video, is unlikely to renew those contracts, reports Recode’s Kurt Wagner. According to the report, Facebook may now have its […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Dynamic Commerce Salesforce has integrated its Commerce Cloud with Facebook Dynamic Ads. The integration will ensure that brands using Commerce Cloud will show “the most relevant, in-the-moment product ads in their Facebook or Instagram feeds,” Salesforce wrote in a blog post. Commerce Cloud will connect advertisers’ […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Connected TV Ads: Exhausting A recent Toyota campaign marked the first time the dealer group “held any kind of media accountable to physically going into a dealership,” Kate Kaye reports at Ad Age. But the process involved a thicket of intermediaries that limited the scope of […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. The Face Of News Facebook introduced its Journalism Project, a program to build news media inroads and collaborate with publishers on product development. The social platform has been hammered recently for undervaluing publisher concerns and promulgating “fake news” during the election. Among the pledges here is […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Telemetry Down Ad fraud detection firm Telemetry appears to be shutting down, according to The Drum’s Ronan Shields. Telemetry was an early riser in the anti-fraud cottage industry, though AdExchanger sources say it struggled as the competitive field grew. The company is perhaps best known for […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Mayer Off The Board Yahoo’s board is going to have some notable absences after Verizon completes the acquisition of its operating business. Yahoo’s embattled CEO Marissa Mayer will step down from the board — along with five other members. It should be noted that these resignations […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Feed The Beast Facebook’s Andrew Bosworth doesn’t think we use our smartphones – er, Facebook – enough. The VP of ads and business has plans to “hyperlocalize” the Facebook experience, making it a destination for users to do everything from buy tickets to order food, he […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. TV Friends Sinclair Broadcasting Group, which operates more TV stations than any competitor in America, is pushing the idea of an independent programmatic co-op to aggregate and sell spot TV ads. The idea is similar to NCC Media, a local cable ad network co-owned by Comcast, […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Death By Transformation Medium is moving away from the ad-supported publishing model announced last year, without indicating what will replace it. The company has eliminated 50 jobs and closed its offices in New York and D.C. In a blog post, CEO Ev Williams said the company […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Sad Emoji? Did ad tech investment activity deflate in 2016? According to the Financial Times and CB Insights, funding dropped 33%, from $3.2 billion to $2.2 billion. The FT’s sources attribute this supposed slump to that persistent bogeyman, the Facebook-Google duopoly, which “own large chunks of […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. The PLA Portal Google’s Product Listing Ads (PLAs) are a dominant unit in retail search and ecommerce, and the end of 2016 revealed a powerful new entrant to PLA listings: Amazon. “The conventional wisdom around why Amazon had refused to participate in Google Shopping has been […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Creative Data Is programmatic creative finally happening? Ad tech firms Eyeview and Spongecell have raised $21 million and $10 million, respectively, toward making the dream a reality. Both build custom ads in real time to bring the “right message” component to the trope “right message, right […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Buy One, Get One Nielsen is on a Christmas shopping spree. After acquiring content recognition company Gracenote for $560 million on Tuesday [AdExchanger coverage], it snapped up audience data company VisualDNA on Wednesday. Terms were not disclosed. VisualDNA collects audience data through online personality quizzes and […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Not Quite Programmatic There’s a lot of hype around programmatic TV. Adam Gaynor, VP of media sales and analytics at Dish, acknowledges that his company is still in the “crawl phase.” Dish launched a programmatic exchange in 2015 for addressable inventory with Rocket Fuel, TubeMogul and […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Snap, Take Flite Snapchat has, er, snapped up rich media ad server Flite. Recode gets the scoop, characterizing the deal as an acquihire. A sign of things to come? Kurt Wagner writes, “Snap is entering an important stretch for the company, especially when it comes to […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Going Direct Google’s monthly video ad impressions served via programmatic direct deals have doubled since January, the company told Ad Age. Agencies like the data opportunities with programmatic direct, but some still think of it as an experimental buy. “I absolutely think this will be big […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. All Eyes On You See that billboard? It sees you, too. Clear Channel and Rubicon Project launched a programmatic buying solution for out-of-home (OOH) inventory. Read the release. Clear Channel will make inventory available on 1,000 digital billboards through Rubicon’s private marketplace in 25 of its […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Cord Cutter’s Delight More ad space is opening up on over-the-top (OTT) TV, and advertisers are buying in. According to Pivotal Research, OTT viewership spiked 62% over the past year to account for 8.1% of all US adults ages 18-49. And ad volume is rising dramatically. […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Selling Up The New York Times’ in-house content agency, T Brand Studio, is “moving deeper into more agency-like services, creating ad campaigns that may show up outside the Times’ own properties or offering consulting and research services,” writes Jack Marshall at The Wall Street Journal. Sebastien […]
