When Header Bidding Got Too Complex, Freecycle Found Simplicity In Managed Services
What happens when your main monetization partner starts flagging your content as spam? Freecycle turned to header bidding to reduce its reliance on Google AdSense, but the company’s one-person engineering team had trouble managing the header-bidding system and the constant stream of Prebid updates on top of web development duties. So, after a 70% drop in ad revenue, Freecycle handed its digital ad business over to PubWise’s managed service.