CTV measurement

Enjoy this weekly comic from AdExchanger.com that highlights the digital advertising ecosystem … 

Streaming platforms won’t stop pumping out new shoppable ad formats and inking new partnerships with outcomes-based measurement providers. But it’s risky to hyperfocus on sales and purchases at the expense of brand advertising.

The TV market’s vanishing impression problem is even more concerning than the numbers indicate. But maybe a little impression scarcity is a good thing.

Disney is celebrating the first birthday of ad-supported Disney+ with a new slate of targeting and measurement options for advertisers.

Innovid added a new machine learning feature to its measurement product that automatically optimizes CTV campaigns based on how they’re performing.

On Wednesday, iSpot acquired 605, a TV measurement and attribution company that brings iSpot’s US household footprint to 82.7 million.

CTV advertisers are enamored of programmatic because of its digital-like ad targeting. But programmatic CTV is far from perfect and rife with fragmentation.

MadHive, the CTV ad buying platform, announced a $300 million investment from Goldman Sachs. Now, the company is turning its attention to measurement and attribution companies that might make lucrative acquisition targets.

Retail media, meet streaming. Kroger Precision Marketing is sharing first-party behavioral data with Disney Advertising for targeting streaming audiences and measuring the results.

The corporate drama continues at LG Ads. Alphonso’s founders – including several who were unceremoniously booted from the company in December –  along with a group of minority shareholders are suing South Korean electronics manufacturer LG and Zenith, its US R&D subsidiary, over alleged board malfeasance. LG acquired TV data measurement provider Alphonso in January […]