CTV Fraud

Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem … 

A lot of F-bombs got dropped on stage at the Coalition for Innovative Media Measurement’s (CIMM) summit in New York City earlier this week. And no, probably not the F-bomb you’re thinking of.

The existing CPM model is broken. In what other industry would we accept paying full price for a product that delivers less than half of what was promised, asks Raphael Rivilla, chief media officer at Marcus Thomas.

“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video.  Today’s column is by Ionut Ciobotaru, co-CEO of Verve Group. A marketer’s ability to execute and understand campaigns through an omnichannel lens is improving, even in an ever-shifting privacy landscape. That’s a good thing.  However, as barriers between channels […]

“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video.  Today’s column is by Ken Harlan, founder and CEO, MobileFuse. CTV is taking center stage as the digital media industry’s next frontier. But there’s still quite a bit of in-market confusion around best buying practices, realities of fraud and […]

“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video.  Today’s column is by Willard Simmons, VP, Product Management, Ad Platform, Roku. A mentor of mine used to say, “Money flows to certainty and flows away from uncertainty.” The reach and effectiveness of TV streaming is certain: The sight, […]

“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. The words we use matter. Last month, for example, the Media Rating Council recategorized the term “over-the-top” as “connected TV,” which is what most people in the industry mean when they refer to streaming. The distinction is important, because it helps buyers […]

The Media Rating Council (MRC) may have stripped Nielsen of its National and Local TV accreditation last week, but it also made another significant announcement: It is now defining over-the-top as connected TV. The MRC issued final measurement guidelines on August 30 for CTV. The guidelines, first established with the IAB in 2018 in order […]

“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video.  Today’s column is by Jean-Christophe Peube, SVP, Analytics & Customer Experience, Smart. Gangsters always follow the money. And today, all roads lead the digital ad fraudsters to the over-the-top (OTT) and connected TV (CTV) space, where prices are high and […]

Ad measurement and verification company Method Media Intelligence uncovered a connected TV fraud scheme that it says rakes in $10 million a month in ad revenue. The scheme, dubbed “RapidFire,” feeds counterfeit bid requests into ad exchanges running open auctions for CTV inventory. Like many multimillion video fraud scams, RapidFire targets server-side ad insertion (SSAI) […]

“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video.  Today’s column is by Oleg Sokolan, Director of Demand Partnerships at Admixer. Linear TV was on its way out for years, but the pandemic truly accelerated the loss of impressions and the massive consumer switch to connected TV (CTV). […]

Following this month’s conviction of Aleksandr Zhukov – the ringleader of an ad fraud scam called Methbot that bilked digital advertisers out of more than $7 million five years ago – industry leaders said that such scams are becoming more frequent in connected TV (CTV) and are often tied to larger cybercrime operations. Leaders from […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. FLoC Fears There’s no love lost for FLoC. In a blog post on Sunday entitled “Proposal: Treat FLoC As A Security Concern,” a WordPress developer called Carike suggested that users of the open source content management software block FLoC by default. If that happens, […]

“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. With CTV ad spending in the United States expected to increase from $8.1 billion in 2020 to $11.4 billion this year, scammers are following the money. In the midst of an OTT boom that has created more opportunities for fraudsters, ad fraud detection […]

Independent global ad server Flashtalking said on Tuesday that it has acquired Israeli-based ad fraud detection specialist Protected Media as it makes a bigger push into the OTT space. Terms of the deal were not disclosed, but the acquisition was made with a mix of cash and stock. The deal allows Flashtalking to offer verification, […]

Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. The fight against ad fraud is not over, but progress has been made, says Michael Tiffany, president and co-founder of bot detection and cybersecurity company White Ops. For example, back in the day, around 2012 through 2014, purchasing […]

Enterprise tech giant Oracle said it shut down the largest ad fraud scam in the connected TV space that bilked advertisers and publishers out of $14.5 million in ad spending. Oracle Moat – the company’s business that provides measurement and ad verification solutions across digital and TV – said the fraudsters exploited flaws in CTV […]

“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Iván Markman, Chief Business Officer at Verizon Media. Ad spending on connected TV (CTV) has accelerated dramatically as people spend more time at home. CTV traffic is lucrative for publishers, but can also attract fraud. […]

DoubleVerify introduced a certification program on Tuesday to detect CTV fraud and invalid traffic. The exploding prices of streaming impressions have been a beacon for fraud, said Roy Rosenfeld, SVP of product management and head of DoubleVerify’s Fraud Lab. “And there’s an opportunity for fraudsters because CTV as a medium and how ads are delivered […]