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»cross-site tracking

Allison Schiff, managing editor, AdExchanger
First-Party Vs. Third: It’s Not So Black-And-White

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Allison Schiff, managing editor at AdExchanger. It’s part of a series of perspectives from AdExchanger’s editorial team. Everyone knows the difference between first-party data and third-party data, right? First-party data… Continue reading »
by Allison Schiff // November 23rd, 2021 //
»
Andrew Frank, VP distinguished analyst at Gartner
Cohorts, Context And Cookies: What’s Next In The Quest For A Sustainable Ad Ecosystem?

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Andrew Frank, VP distinguished analyst at Gartner. As yesterday’s cross-domain tracking methods fade into history, the entire digital ad community is casting around for a suitable replacement – and marketers trying to navigate through the… Continue reading »
by AdExchanger Guest Columnist // October 6th, 2021 //
»
Goldilocks Vs. The Three Little Pigs: Three Options For The Future Of The Web

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media.  Today’s column is written by Joshua Koran, head of innovation labs at Zeta Global. Google’s recent blog posts (one by David Temkin and another by Deepti Bhatnagar) created even more confusion regarding the future of… Continue reading »
by AdExchanger // March 18th, 2021 //
»
Are Google’s recent statements about email-based IDs a net positive, negative or neutral for email-based online identity going forward?
Is The Writing On The Wall For Email-Based IDs? (Yes, No And Maybe)

Google isn’t a fan of using email-based identifiers as a replacement for third-party cookies. “We don’t believe these solutions will meet rising consumer expectations for privacy, nor will they stand up to rapidly evolving regulatory restrictions, and therefore aren’t a sustainable long-term investment,” Google’s director of product management for ads privacy and trust, David Temkin,… Continue reading »
by Allison Schiff // March 5th, 2021 //
»
What Google Is – And Isn’t Saying – When It Says It Won’t Build Alternative IDs After The Death Of Third-Party Cookies

On Wednesday, Google dropped either a bombshell or a nothingburger (depends who you ask) with its announcement via blog post that it will stop selling ads based on cross-site browsing and third-party cookies. The bigger news, arguably, is that Google will explicitly not support and perhaps even take steps to hinder industry identity initiatives, such… Continue reading »
by Allison Schiff // March 4th, 2021 //
»
Google has said that it won’t use alternative methods to track users online once it ends support for third-party cookies in Chrome – and that it disapproves of using email as an alternative identifier for ad tracking.
Google’s Message To The Ad Industry: We Won’t Build Our Own Third-Party Cookie Alternatives (And We Don’t Want You To Either)

Google said in a blog post on Wednesday that it won’t use alternative methods to track users online once it ends support for third-party cookies in Chrome – and that it disapproves of using email as an alternative identifier for ad tracking. In other words, Google is stating for the record that it will not cook… Continue reading »
by Allison Schiff // March 3rd, 2021 //
»
Apple WWDC 2020: A Version Of Intelligent Tracking Prevention Is Coming To The App World

Apple didn’t explicitly kill off its ad ID during its Worldwide Developers Conference on Monday as some expected, but it sure looks like it’s laying the groundwork. Sandwiched between flashy announcements about the Apple Watch, macOS Big Sur and surround-sound AirPods, Apple dropped a bombshell for third-party mobile ad tech. Starting with iOS 14, which… Continue reading »
by Allison Schiff // June 22nd, 2020 //
»
Apple’s Safari Cut Off All Workarounds For Cross-Site Tracking – Now What?

Apple’s announcement Wednesday that it will fully block all third-party cookies in Safari by default and that it’s cracking down on any effort to circumvent tracking prevention shouldn’t come as a shock to anyone. And in terms of what this means for advertisers, publishers and ad tech companies, the answer is: More of the same.… Continue reading »
by Allison Schiff // March 26th, 2020 //
»
Google Will Limit Cross-Site Tracking In Chrome By Default Starting In February

Is Google planning its own version of Safari’s Intelligent Tracking Prevention? Never say never. Google is less than two months away from instituting a policy change within the next iteration of Chrome that will severely limit cross-site cookie sharing, and most ad tech companies seem blithely unaware. Starting Feb. 4, and to coincide with the… Continue reading »
by Allison Schiff // December 12th, 2019 //
»
Firefox Tool Shows Users How Much They’re Being Tracked

Transparency, notice and choice are good for privacy, right? Not if people are overloaded with too much information, according to Firefox, which released a Ghostery-like tool on Tuesday as part of Firefox 70 that shows users how many trackers are tracking them. Overdoing it on transparency actually creates opacity that puts the onus on users… Continue reading »
by Allison Schiff // October 22nd, 2019 //
»
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