Television advertising has undergone a remarkable transformation in recent years, with connected TV (CTV) emerging as a powerful channel for marketers seeking the impact of traditional television with the precision of digital targeting.
Not everyone’s in the market for a trampoline. And with the rising cost of customer acquisition, it’s vital to get the jump on consumers who are serious about making what’s both a niche and pricey purchase. For that, you need unified data across channels, said Saugar Sainju, VP of growth marketing at Goba Sports Group, […]
TGI Fridays has a growing appetite for artificial intelligence (AI) and personalization. AI tech is a strategic investment area for the casual dining restaurant chain this year, said James Washington, TGIF’s product manager for digital platforms. Top-of-the-agenda use cases include improving the dining experience and enhancing the brand’s cross-channel messaging strategy, both of which hinge […]
Cross-channel marketing company Signal announced $30 million in fresh funding on Tuesday – seeming evidence that ad tech funding isn’t drying up for everyone. That brings Signal’s total funding to around $70 million since it was founded in 2009, including a $13.3 million round of venture capital in March. Raising funds hasn’t been a problem, […]
Mobile marketing automation platform Appboy is on a quest to steal some market share from the CRM incumbents with $20 million in Series C financing led by Battery Ventures. The round, announced Wednesday, brings the New York City-based company’s total funding to $45.5 million since 2011. Appboy plans to use the cash to keep on […]
Call it the holistic grail: the ability to connect advertising, ecommerce activity and in-store buying with a single measurement. No one’s filled that gap yet, but a bunch of companies are taking incremental steps. Earlier this month the location analytics shop Placed added a product for attributing in-store lift to its suite. Then last week […]
CPGs are starting to spend more on digital – and that makes Snuggle Bear very happy. “It’s no secret that we’re all dealing with ongoing media fragmentation,” said Brendan O’Marra, director of digital and promotion for the fabric softener’s parent company, Sun Products Corporation, the laundry conglomerate also responsible for Wisk and Surf. “It might […]
Cross-channel marketing is one of the most common buzzwords marketers hear everyday, but only 8% of marketers have effectively implemented cross-channel strategies in their interactions with customers, according to results from a recent survey presented yesterday at Experian Marketing Services’ Client Summit in Las Vegas. The main obstacle is data. “Data is a blessing and […]
Experian Marketing Services has integrated technology gained from last year’s acquisition of Conversen with its CheetahMail platform. Referred to simply as “Experian Marketing Services’ cross-channel marketing platform,” the new offering lets marketers coordinate customer interactions across email, mobile, social, web, display, and print advertising campaigns, using testing and rules-based segmentation capabilities. For instance, a customer who made a […]
