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»corporate social responsibility

CBS EcoMedia Helps Advertisers Put The ‘Aid’ In Paid Media

Advertisers carve out a portion of their multibillion-dollar ad budgets – 10% of what they’re spending locally or 5% of what they’re spending nationally – to fund nonprofits that align with their brand DNA. CBS Corp.’s EcoMedia division – one of the network’s fastest-growing units, according to Paul Polizzotto, who founded EcoMedia in 2001 –... Continue reading »
by Allison Schiff // January 4th, 2016 //
»

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