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»corporate social responsibility

Data Companies Navigate The Tension Between Giving Stuff Away For Free During COVID-19 – And Being Accused Of Opportunism

Companies are in the giving spirit in the age of coronavirus. Data companies are giving their data away for free, service providers are waiving their fees, ed tech companies are providing free access to their platforms, publishers are taking down their paywalls. The impulse is usually genuine. The challenge is spreading the word so people... Continue reading »
by Allison Schiff // March 24th, 2020 //
»
CBS EcoMedia Helps Advertisers Put The ‘Aid’ In Paid Media

Advertisers carve out a portion of their multibillion-dollar ad budgets – 10% of what they’re spending locally or 5% of what they’re spending nationally – to fund nonprofits that align with their brand DNA. CBS Corp.’s EcoMedia division – one of the network’s fastest-growing units, according to Paul Polizzotto, who founded EcoMedia in 2001 –... Continue reading »
by Allison Schiff // January 4th, 2016 //
»
 

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