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content optimization

Digital Marketing

Knotch’s New Content Platform Takes A ‘Less Is More’ Approach To AI

BY Allison Schiff// April 10th, 2024

Knotch launched a revamped version of its platform called Knotch One that combines content measurement with generative-AI-powered content optimization.
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Publishers

Playbuzz Aims To Help Publishers Get Chatty With Their Content

BY Allison Schiff// May 3rd, 2016

Conversational UI is hot right now, and Playbuzz is hopping aboard the trend with a static content format that’s designed to mimic the layout of an SMS text conversation, including emoji, images and GIFs. Dubbed Convo, the main purpose of the unit is to spice up editorial, improve engagement and generate more time spent. That’s […]
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- content optimization
- PlayBuzz
Online Advertising

CEO Mortensen Says Visual Revenue Is Optimizing Front Page Performance For Publishers

BY AdExchanger// January 31st, 2011

Dennis Mortensen is CEO of Visual Revenue, a predictive analytics technology company. AdExchanger.com: When you are at Yahoo! could you see the “big data” opportunity coming? Has it happened as fast as you thought? DM: Yahoo was into big data long before we arrived as part of the May 2008 acquisition of IndexTools. Publishers in […]
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- content optimization
- display advertising