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ARCHIVE FOR:

Comscore WBD

  • TV ad measurement

    WBD Gears Up For The Upfronts With VideoAmp And Comscore

    BY Alyssa Boyle// March 20th, 2023

    Warner Bros. Discovery decides to transact media with VideoAmp and Comscore currencies during its upfront this year.

    Tagged in:
    • ACR
    • alt currency
    • alt TV measurement
    • andrea zapata
    • automated content recognition
    • Comscore WBD
    • data-driven linear
    • DDL
    • featured
    • set-top box data
    • stb
    • TV measurement
    • TV upfront 2023
    • TV upfronts
    • VideoAmp
    • VideoAmp WBD

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