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»Cloud Data

Conagra Data Scientist Brian Archey On Why Retail Data Should Be Bigger Than Retail Media

The retail data revolution is constrained by its laser-focus on advertising, if you ask Brian Archey, Conagra Brand’s sr. director of data science and analytics. Clean room data environments are the playgrounds of digital marketers, who use them for audience extension and analytics. But these cloud-based services hold more promise as business intelligence tools, Archey… Continue reading »

by James Hercher // November 16th, 2021 //
»
Snowflake Launches A Media Cloud, As It Builds Out Programmatic Services

Snowflake, the cloud data services company, launched a Media Cloud on Tuesday, bringing together customers and businesses with specific needs related to media and advertising. The new Media Cloud is a suite of data products and integrations for services such as measurement and attribution, identity resolution, profile enrichment and advertising activations. Experian’s identity data and… Continue reading »

by James Hercher // October 19th, 2021 //
»
Cloud Data Company Snowflake Gives Ad Tech A Boost By Joining UID2

The Unified ID 2.0 (UID2), the programmatic industry’s open web advertising identifier, has steadily added to its partnership roster of brands, agencies, ad tech vendors and publishers in the past couple years, becoming the most-used ID aside from walled garden platforms like Google, Facebook and Amazon. But UID2’s newest addition is perhaps its most interesting… Continue reading »

by James Hercher // July 16th, 2021 //
»
 

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