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»Chief Marketing Officer

Data And Jimmy Kimmel: SAP’s Marketing Strategy Goes Beyond B2B Decision Makers

This week, the enterprise tech company SAP ran a native ad on “Jimmy Kimmel Live!” in the form of a skit, where Kimmel’s assistant Guillermo showed how SAP made his life better. The spot wasn’t an obvious choice for the B2B brand. But Chief Marketing Officer Alicia Tillman made the decision after data showed SAP... Continue reading »
by Sarah Sluis // October 4th, 2019 //
»
Saucony Exercises Instagram To Expand How People See Its Brand

Serious runners wear Saucony, the Boston-based footwear brand. But there are also many runners who don’t define themselves as hardcore. Rather, they’re attracted to what running enables them to do: Stay fit, enjoy good food or run for a cause. Saucony is tapping into that mentality through its Run for Good campaign, an Instagram-based relay... Continue reading »
by Sarah Sluis // June 19th, 2019 //
»
Haven’t Heard Of Peloton? CMO Lori Marcus Plans To Change That.

Peloton’s biggest problem with digital advertising is that it’s difficult to succinctly explain its product in a banner ad. The four-year-old company, which started on Kickstarter but projects $150 million in revenue this year, sells exercise bikes with video screens. It also live-streams classes funded by monthly subscriptions, sells bikes in showrooms and runs an... Continue reading »
by Sarah Sluis // May 11th, 2016 //
»

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