• PROGRAMMATIC I/O //
  • Marketing Resource Directory //
  • Programmatic Power Players //
  • Membership
  • Log in
AdExchanger Homepage
  • Log in
  • COVID-19 Special Coverage
  • Topics
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
  • Opinion
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Brand Aware
    • Comic Strip
  • Become A Member
    • Sign Up
  • Events
    • PROGRAMMATIC I/O NY 2019
  • Podcasts
    • AdExchanger Talks
    • The Big Story
    • Social Distancing With Friends
  • About Us
  • Contact Us
  • Twitter
  • Facebook
  • LinkedIn
  • RSS

  • AdExchanger Homepage

  • AdExchanger.com

  • Menu
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Brand Aware
    • Content Studio
    • Comic Strip
    • Advertise
    • About Us
    • Contact Us
  • Events
    • PROGRAMMATIC I/O NY
    • AdExchanger Awards
    • All Events
  • Podcast
    • Social Distancing With Friends
    • AdExchanger Talks
    • The Big Story
  • Membership
    • Member Exclusives
    • Sign Up
  • Search
Connect

»Chief Marketing Officer

Vroom’s CMO Is Betting That The Pandemic Will Lift Ecommerce Auto Sales

Online sales only accounts for 1% of all used car transactions, but this final frontier of ecommerce got an unexpected boost from the pandemic. And Vroom, an ecommerce platform for used cars, is revving up to catch the attention of consumers who want to buy a car – just not in person. “This crisis has... Continue reading »
by Sarah Sluis // July 17th, 2020 //
»
NerdWallet CMO
How NerdWallet’s CMO Is Growing A Brand During A Crisis

During a time of economic uncertainty, should a CMO put her brand on the sidelines? Or should she increase media investment – especially if buying ads is cheap? NerdWallet’s CMO Kelly Gillease has been in the midst of that marketing calculus as the brand recalibrates its strategy for the rest of 2020. “We decided that... Continue reading »
by Sarah Sluis // May 20th, 2020 //
»
Data And Jimmy Kimmel: SAP’s Marketing Strategy Goes Beyond B2B Decision Makers

This week, the enterprise tech company SAP ran a native ad on “Jimmy Kimmel Live!” in the form of a skit, where Kimmel’s assistant Guillermo showed how SAP made his life better. The spot wasn’t an obvious choice for the B2B brand. But Chief Marketing Officer Alicia Tillman made the decision after data showed SAP... Continue reading »
by Sarah Sluis // October 4th, 2019 //
»
Saucony Exercises Instagram To Expand How People See Its Brand

Serious runners wear Saucony, the Boston-based footwear brand. But there are also many runners who don’t define themselves as hardcore. Rather, they’re attracted to what running enables them to do: Stay fit, enjoy good food or run for a cause. Saucony is tapping into that mentality through its Run for Good campaign, an Instagram-based relay... Continue reading »
by Sarah Sluis // June 19th, 2019 //
»
Haven’t Heard Of Peloton? CMO Lori Marcus Plans To Change That.

Peloton’s biggest problem with digital advertising is that it’s difficult to succinctly explain its product in a banner ad. The four-year-old company, which started on Kickstarter but projects $150 million in revenue this year, sells exercise bikes with video screens. It also live-streams classes funded by monthly subscriptions, sells bikes in showrooms and runs an... Continue reading »
by Sarah Sluis // May 11th, 2016 //
»
 

Popular today on AdExchanger

  • Popular
  • Today Week Month All
  • Vista Equity Partners CEO Nabbed For Tax Fraud; IAB Europe's TCF Disputed In Belgium
  • Facebook Accelerates Plans To Go Bidding Only For Audience Network Due To Coming IDFA Changes
  • CTV Measurement Is Doomed Unless Google, Roku, Apple And Amazon Collaborate
  • NBCU And Innovid Collaborate On Ad Quality Controls For Peacock
  • Google Grows Its Sellers.json File To 1.2 Million Publishers
Ajax spinner
AdExchanger Homepage
  • Privacy Policy //
  • Subscribe //
  • Advertise //
  • Contact Us
© 2020 Access Intelligence, LLC - All Rights Reserved