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»carolina abenante

Data Clean Rooms Will Play A Key Role In A Cookieless World

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Carolina Abenante, co-founder of NYIAX. The advertising industry is undergoing a paradigm shift, moving toward a model where audience data is currency. But with Google ending support of third-party cookies... Continue reading »
by AdExchanger Guest Columnist // April 9th, 2021 //
»
Podcast: Deal Maven Carolina Abenante Preaches Blockchain

Welcome to AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. On the podcast this week, NYIAX founder and President Carolina Abenante talks about her career as a deal-maker and her current project: making blockchain work for the marketer. As a practicing attorney, she sees in blockchain technology the potential to bring process improvements that will... Continue reading »
by Zach Rodgers // April 13th, 2018 //
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