FTC v Kochava is a landmark battle in the long war over data privacy regulations. But regardless of how this particular case turns out, the digital marketing industry needs clearer standards for the collection, exchange and use of consumer data, writes Carolina Abenante, co-founder of NYIAX.
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Carolina Abenante, co-founder of NYIAX. The advertising industry is undergoing a paradigm shift, moving toward a model where audience data is currency. But with Google ending support of third-party cookies […]
Welcome to AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. On the podcast this week, NYIAX founder and President Carolina Abenante talks about her career as a deal-maker and her current project: making blockchain work for the marketer. As a practicing attorney, she sees in blockchain technology the potential to bring process improvements that will […]
