benchmarking

Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem … 

Triton Digital’s new tool lets publishers see how their audience size compares to other podcasts at the show and episode level.

The ANA and TAG TrustNet released a new programmatic transparency benchmark so advertisers can see how their campaigns stack up compared with the broader industry.

Google is giving advertisers and agencies up-to-the-month access to its industry performance benchmarks for display advertising. Called Display Benchmarks, the tool presents aggregated ad performance data that can be filtered according to variables such as click-through rates, ad interaction times, video completion rates, and other metrics.  And it works across ad formats/sizes (including mobile), verticals and […]