automatic content recognition

After a recent expansion, Porter Airlines partnered with Samsung Ads Canada to reach new customers with timely and relatable ads.

While there are plenty of reasons for political ad buyers to be cautious about CTV, streaming media has one major selling point: programmatic targeting.

Viewers – and ad buyers – are giving FAST channels a chance. Still, the FAST channel market has a long way to go, says Michael Scott, VP and head of ad sales & operations at Samsung Ads.

Using Samba TV’s ACR data, StackAdapt is launching two features to help clients attribute and forecast incremental reach directly to streaming, compared to linear alone.

In recent years, Vizio has undergone a metamorphosis, transitioning from a hardware company to primarily a connected TV ad platform. Now, its biggest growth opportunities lie in programmatic ad sales and home screen monetization to sell more supply.

Seedtag announced a product called Contextual TV designed to help its clients apply contextual targeting tactics to their streaming ad buys.

AdExchanger will lift the hood on the hottest topics in CTV live onstage at the inaugural CTV Connect event in New York City on March 13 and March 14.

If Walmart’s pending acquisition of Vizio makes it past regulators, the retail media giant will get to reap the rewards of a profitable data and ads business that strengthens its position as an adversary to Amazon.

Walmart bought Vizio for a foothold in streaming – a move that will take the retailer’s ads business to new levels. Then, a deep dive into the “sky bridges,” a new term for partnerships between walled garden platforms.

CTV advertising is evolving from prepubescent into a profitable industry, so expect the nascent trends of last year – namely, a focus on measurement and data, transparency, targeting and programmatic – to shape CTV’s next phase of life.

The TV industry still can’t agree on the point of panels. They’re a necessary resource for measurement, but there’s no consensus about how to actually build or use them.

Nielsen finalizes its plan to add big data to its measurement currency offering for national TV. Here’s what it means for advertisers.

Smart TV manufacturers held NewFronts presentations where they bragged about their automatic content recognition (ACR) data, which the industry has been putting on a pedestal because it can add a level of consistency to TV measurement.

This year, Nielsen plans to start filtering big data into its TV currency – including ACR.

The more the TV industry rallies around new video currencies, the more programmers and advertisers are zooming in on ACR as a must-have data set for measurement and targeting. But how does ACR work? And is it really privacy-safe?

Vizio reported flat revenue growth for Q4. And it’s banking on its ads business – and the viewing data behind it – to help turn things around.

Privacy and measurement were overarching themes of CES. Not to say that the two don’t overlap.

At CES in Las Vegas, Kristina Shepard, head of US brand sales at Roku, tells AdExchanger why the company decided to start manufacturing its own line of smart TVs.

Advertisers are demanding transparency – and their calls are becoming louder and more urgent. But programmers claim their hands are tied over a video-rental-era law from 1988.

Advanced TV presents a robust set of opportunities for data-driven advertising and measurement. But does that mean ATV will supplant linear in buyers’ marketing strategies? Well, it’s more complicated than that – and buyers need to understand how to successfully manage and optimize across both linear and streaming.

Despite transparency woes, programmatic buying on CTV is evolving. M&A is helping spur maturation in the market. Tremor International, for example, is a “much different business” now that it has integrated Amobee’s tech into its stack, said Chance Johnson, the company’s new chief commercial officer. The next step? Getting more data to plug into those programmatic pipes.

It’s almost impossible for advertisers to know who’s really sitting in front of a TV screen, and they typically aren’t told what content their ads are running against, either. TV measurement companies are turning back to panels for help. Panel-based measurement provider TVision announced a $16 million venture round led by alternative TV measurement provider iSpot.

Samba announced its merge with the St. Louis-based AI startup Disruptel to bolster its machine learning chops, namely in automatic content recognition (ACR). Samba plans to incorporate Disruptel’s tech, which is built on show-level content identification and analysis, into its ACR-based measurement.

The benefits of technology are seemingly endless. Yet despite the many doors that smart TVs will open in the years ahead, they won’t – by themselves – provide the media industry with an accurate view of who’s using them, writes Jonathan Wells, SVP of data science at Nielsen.

Regardless of the ongoing debate as to the viability of panels, the TV measurement industry is starting to increasingly rely on automatic content recognition (ACR) data, especially as set-top box data becomes less available. But like any other form of data collection, it’s nicer if you ask first.

The growth of connected TV advertising isn’t simmering down anytime soon – but the lack of an industrywide standard for campaign measurement is making it a rocky road. Several executives at AdMonsters’ Ops conference in New York City discussed how interoperability between TV publishers can help solve for some of the standstills stemming from the lack of consensus.

Historically, the technology used to deliver TV programming and advertising to viewers has evolved much faster than the ability to measure it. Now that ads don’t travel with their programming the way they did in the old days of legacy linear, the key to efficiency in cross-platform TV advertising will be measuring ads and content separately, writes Vijoy Gopalakrishnan, Chief Research Officer at iSpot.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Reach This LG, Samsung and Vizio all love bragging about their respective reach. But the trio does agree that smart TVs can unlock the scale and addressability marketers need to reach consumers with television ads. Over half of US households own a smart TV. […]