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CTV Ad Platform tvScientific Gets Closer To The Bidstream With OpenX’s New API Suite

BY Joanna Gerber// January 6th, 2026

OpenX’s new API suite provides ad buyers with a more detailed view of the bidstream and, as a result, more accurate targeting.
Tagged in:
- ai
- API
- ARTF
- containerization
- curation
- IAB Tech Lab
- joel meyer
- MCP
- openx
- OpenXBuild
- pinterest
- Teddy Jawde
- tvScientific
Platforms

The IAB Tech Lab Releases Its First Framework For Agentic Ad Buying Standards

BY Joanna Gerber// November 13th, 2025

The IAB Tech Lab’s latest framework proposes new standards for containerization and sets the stage for a fully agentic media buying process.
Tagged in:
- adam heimlich
- agentic AI
- ARTF
- Chalice
- containerization
- IAB Tech Lab
- index exchange
- Joshua Prismon
- openRTB
- rtb
- Tony Katsur