Can’t Spell Exchange Without Change; ’Soft On Ad Tech
Chalice integrated with Index Exchange, and it’s not a typical partnership. Plus, Microsoft will be moving on from its retail media platform Promote IQ.
Chalice integrated with Index Exchange, and it’s not a typical partnership. Plus, Microsoft will be moving on from its retail media platform Promote IQ.
As Omnicom’s $835 million acquisition of commerce specialists Flywheel Digital attests, commerce media is flush. Then, why the most sophisticated and data-rich programmatic marketers are intrigued by custom algorithms.