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»aprimo

Teradata Cuts Ties With The Marketing Stack

While many tech companies are entering the marketing cloud business, Teradata is saying sayonara. Although it acquired Dutch data management platform FLXOne in October and shortly after rolled out an Integrated Marketing Cloud, Teradata revealed late last week it would sell its marketing applications line of business to focus on its data and analytics offering.... Continue reading »
by Kelly Liyakasa // November 13th, 2015 //
»
Teradata’s Integrated Marketing Cloud: Not Totally Integrated, But Still A Strong Performer

What do you think of when you hear the words “marketing cloud?” Most likely, your mind conjures up Adobe, Salesforce, Oracle. Maybe even IBM. Then there’s Teradata. As noted in the first Forrester Wave evaluating enterprise marketing software suites (aka marketing clouds) released Tuesday, Teradata is more often recognized for its data warehousing solutions. Over... Continue reading »
by Allison Schiff // October 23rd, 2014 //
»
Blasting Past Data-Driven Roadblocks: Speaking With Teradata Applications CMO Lisa Arthur

While most marketers today understand why they need to establish data-driven marketing strategies, the big question for most is how exactly to do it. Not only must they worry over technical implementation details, but data-driven marketing practices also depend on the effective leadership of people and processes to deliver value. As a career marketing leader... Continue reading »
by Ericka Chickowski // December 3rd, 2013 //
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