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»Apptimize

Airship Acquires Apptimize To Combine Messaging Orchestration With A/B Testing

This is not a test: App messaging platform Airship is buying Apptimize, an A/B testing platform that helps mobile marketers rapidly run experiments across apps and sites, including OTT apps. Airship, which rebranded from Urban Airship in April, declined to share terms for the deal, which was announced on Tuesday. But around 20 people from... Continue reading »

by Allison Schiff // August 27th, 2019 //
»
A/B Testing Is An Ongoing Process For Deal-Finder App Retale

Even minor tweaks to copy or layout can have a big impact on app engagement. “Little changes really do matter,” said Luca Criscuolo, head of mobile product at Germany-based Bonial.com Group, parent company of Retale, a location-based app that aggregates and mobilizes offline coupons, deals, flyers and circulars from chains and local stores. That’s particularly... Continue reading »

by Allison Schiff // March 11th, 2016 //
»
 

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