The Memeification Of Marketing; Yahoo’s $1.6 Billion Cash Infusion
Marketers must become memelords now; Yahoo has incurred the wrath of Apollo; and AppLovin is going hybrid.
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Apollo Global
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Duplicative Data Doesn’t Pay; Investors Soften On Software
The Trade Desk overhauls ID partner payments; investors downplay their software holdings; and Kalshi’s “we don’t do death markets” campaign may be backfiring.