API

OpenX’s new API suite provides ad buyers with a more detailed view of the bidstream and, as a result, more accurate targeting.

On Tuesday, Infillion launched fully agentic media execution platform built on MCP, marking a shift from the programmatic to the agentic era.

Omnicom revamps its revenue reporting; Amazon will now charge for access to its Selling Partner API; and brands seek sponsorship deals with all sorts of social creators.

The desire for a data-driven reinvention of OOH inspired OUTFRONT to create agentic AI tools for executing and measuring OOH campaigns and comparing OOH to other channels.

AI app marketplace Dappier ensures that chatbot responses using Benzinga’s data link back to the original source, and it also shares revenue from ads placed in these responses.

It’s difficult for advertisers to enter into contracts with every company to which they disclose personal information. However, difficulty is no longer an acceptable excuse.

The curation debate is missing a critical piece: standardized reporting. Without it, curation risks leaving publishers in the dark about its actual value.

Here are some key challenges preventing retail media from reaching its full potential, with some ideas for how to overcome them. 

Instead of keeping tabs on static data assets, organizations must adapt to a world in which data is embedded in ubiquitous and rapidly evolving AI tools. 

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Cut Us In, Or Cut It Out Twitter is ticked off at Microsoft over data use. Elon Musk outlined his grievances in a letter sent by his personal lawyer, Alex Spiro, to Microsoft CEO Satya Nadella on Thursday, The New York Times reports. […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. 230 Unhurty? The US Supreme Court held oral arguments on Tuesday in the case of Gonzalez v. Google, which challenges the Section 230 legal protections for companies that host user-generated content. In the suit is the family of a victim of the 2015 […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. FLoC Fears There’s no love lost for FLoC. In a blog post on Sunday entitled “Proposal: Treat FLoC As A Security Concern,” a WordPress developer called Carike suggested that users of the open source content management software block FLoC by default. If that happens, […]

Walmart Connect, the retailer’s internal media network for search ads and sponsored product listings on Walmart.com, added a trio of partnerships on Tuesday. Retail intelligence company Stackline, performance marketing agency Tinuiti and retail growth agency Harvest Group will now enable buying through Walmart Connect, which rebranded from Walmart Media Group in January. Setting up the […]

This article is sponsored by Facebook. More than 2.7 billion people now use Facebook and its family of platforms – including Instagram, Messenger and WhatsApp – every month.[1] In this age of platform-based interactions, Facebook ad campaigns and customer service features are no longer a “nice-to-have,” they have become a necessary touchpoint to build customer […]

Snapchat parent Snap Inc. added partners to its Ads and Custom Audience Match APIs on Tuesday and introduced a new API category for Creative. It also did something marketers have been wanting for a while: letting them license Ad Partners’ tech for self-serve buys. Before the update, buyers could only purchase Snap Ads via a managed service, which was basically […]

On Thursday – amid strengthening rumors of an IPO – Snapchat finally released its anticipated ads API to enable better automation, targeting and measurement. It is running with nine partners. Advertisers can buy Snap Ads – full-screen, sound-on, vertical video ad units – programmatically on the platform. “Advertisers [can now] glean insights and better optimize […]

Through a growing number of API partnerships, car service companies like Uber and Lyft are broadening their reach across the app ecosystem. “With the proliferation of companies in the rideshare space, we’ve [seen] huge demand for people to want to move around,” said Vishay Nihalani, senior product manager at Lyft. “It’s like a basic human need at this point.” […]

Agency buyers believe Snapchat’s partner program, which allows third parties to buy inventory, will help the messaging service migrate from a bespoke buy to a more central part of a media plan. “If you look at the scale and daily time spent, especially among millennials, you have to consider Snapchat a core reach vehicle,” said […]