APIs Have Had Their Moment, But MCPs Reign Supreme In The Agentic Era
On Tuesday, Infillion launched fully agentic media execution platform built on MCP, marking a shift from the programmatic to the agentic era.
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Isn’t It Gross; API, A Pain In …
Omnicom revamps its revenue reporting; Amazon will now charge for access to its Selling Partner API; and brands seek sponsorship deals with all sorts of social creators.
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OUTFRONT Is Using Agencies’ AI Enthusiasm To Spur Wider Programmatic OOH Adoption
The desire for a data-driven reinvention of OOH inspired OUTFRONT to create agentic AI tools for executing and measuring OOH campaigns and comparing OOH to other channels.
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AI Search Adoption Is Boosting Benzinga’s Data Licensing Biz
AI app marketplace Dappier ensures that chatbot responses using Benzinga’s data link back to the original source, and it also shares revenue from ads placed in these responses.
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OPINION: Data-Driven ThinkingAvoiding CCPA Privacy Pitfalls: Lessons From The Honda Settlement Order
It’s difficult for advertisers to enter into contracts with every company to which they disclose personal information. However, difficulty is no longer an acceptable excuse.
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OPINION: The Sell SiderDecoding Curated Deals: How Standardized Reporting Can Bring Transparency
The curation debate is missing a critical piece: standardized reporting. Without it, curation risks leaving publishers in the dark about its actual value.
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OPINION: The Sell SiderThe Supply And Demand Challenges Standing In The Way Of Retail Media Growth
Here are some key challenges preventing retail media from reaching its full potential, with some ideas for how to overcome them.
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OPINION: Data-Driven ThinkingKeeping Pace With AI: Key Considerations For Privacy Practitioners
Instead of keeping tabs on static data assets, organizations must adapt to a world in which data is embedded in ubiquitous and rapidly evolving AI tools.
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Twitter Cries Foul On Microsoft AI’s Data Usage; Comedians Bank On TikTok
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Cut Us In, Or Cut It Out Twitter is ticked off at Microsoft over data use. Elon Musk outlined his grievances in a letter sent by his personal lawyer, Alex Spiro, to Microsoft CEO Satya Nadella on Thursday, The New York Times reports. […]
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Section 230 Goes Up Against SCOTUS; Check One, Check Two … Is Anyone Buying This?
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. 230 Unhurty? The US Supreme Court held oral arguments on Tuesday in the case of Gonzalez v. Google, which challenges the Section 230 legal protections for companies that host user-generated content. In the suit is the family of a victim of the 2015 […]