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»Ancient History Encyclopedia

Ancient History Sees Boost From Header Bidding Analytics

While header bidding can increase publisher CPMs and revenue, the growing complexity of the implementations makes it harder to differentiate vendor partners. Ancient History Encyclopedia, for instance, saw CPMs rise 75% after adding header bidding a year ago. The online encyclopedia operates as a nonprofit and relies on advertising for the majority of its revenue.... Continue reading »

by Sarah Sluis // May 22nd, 2017 //
»
 

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