As we navigate the challenges facing our industry, we must prioritize both efficiency and integrity – and focus on quality over quantity in ad delivery.
Looking for unvarnished, sharp views on transparency, the lack thereof, defining ad quality and the industry’s new obsession with made-for-advertising websites? Then this is the episode for you, with guest Tom Triscari, CEO and founder of programmatic advisory firm Lemonade Projects.
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem… Have a safe and happy July 4 holiday! And please enjoy this classic comic, which first ran in July 2019.
Spreaker is returning to its roots by allowing small independent creators to sign up for free, the podcast platform announced Friday. The move is part of Spreaker’s strategy to become the Google AdSense of the podcasting world.
Let’s face it: The “open internet” includes a lot of good things, but also a lot of crap. And it’s a disservice to responsible media owners and content creators to bundle them in with nefarious operators that pirate content and operate solely to siphon legitimate ad dollars away through arbitrage, writes Ruben Schreurs, group chief product officer at Ebiquity.
Despite fragmentation and automation in TV inventory, marketers and brands have options to ensure advertising quality in their media buys. Ad quality is a “team sport” that requires industry-wide standards, writes Louqman Parampath, Roku’s VP of Product Management. But on top of that, “the best way for brands to ensure quality is to prioritize direct relationships with trusted platforms and publishers.”
In the content recommendation box, it often feels like we’re being shown too many click-baity articles about former child stars and much less content from top brands, writes Alon Rosenthal, CEO and founder of WhizzCo. Which begs the question: Where are the brands? Are ad quality concerns keeping them away?
The National Basketball Association is scoring higher tune-in for live games by optimizing its media planning using attention, including on connected TV. The league has been on the hunt for a more effective real-time optimization metric tied to larger business goals, like brand lift and tune-in, said Larisa Johnson, VP of paid and CRM media […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. iO-SOS More than 70% of Apple devices have upgraded to the latest operating system, with the App Tracking Transparency (ATT) privacy policy. And now mobile advertisers and ad tech are starting to feel the pain, writes Eric Seufert at Mobile Dev Memo. The loudest […]
It’s been a whirlwind year of acquisitions, near mergers, SPACs and pre-IPO filings for companies in the content recommendation space. In September 2020, the proposed mega merger between Outbrain and Taboola fell apart. In January, Taboola announced plans to go public via a special purpose acquisition company. Three months later, Outbrain filed confidential S-1 paperwork […]
