Rubicon Project beat its Q2 revenue expectations, sending the stock up 15% in after-hours trading Wednesday. Rubicon Project is still in the middle of steering a huge ship out of danger: It’s burning cash faster than it can increase ad spend on its platform, the result of cutting buyer fees from the platform in November. […]
On Tuesday, White Ops exposed a sophisticated browser-based botnet called Methbot that was reportedly stealing somewhere between $3 million and $5 million of US-based video ad spend a day. The story developed quickly after that. Some large, well-known exchanges have come out to say they’ve had little or no exposure to Methbot. And a few […]
The Trade Desk has grown faster than probably any other DSP in recent years, as founder and CEO Jeff Green sought to capitalize on what he saw as strategic errors by rivals. “We saw that most of the DSPs had created channel conflicts for themselves,” said Green, a reference to some other DSPs’ media company […]
As the programmatic and real-time bidding (RTB) market in the Asia-Pacific region heats up, local inventory is starting to prove its worth and attract interest from advertisers. Demand-side platform (DSP) Brandscreen released its second Real Time Media Insights Report Monday, highlighting the battle between global and local inventories. “The trends that continued from the previous […]
A new report from Neustar’s Aggregate Knowledge notes the strong performance of advertising in social channels in terms of reach (58% better than exchanges) and the ability to deliver more high-quality buyers than ad portals, networks and exchanges. According to Aggregate Knowledge President Rob Gatto, this portends a shift in the role of social advertising […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ed Carey, VP of sales at The Rubicon Project. As advertising technology moves from agencies’ back offices to the front — and from auctions to deals — digital publishers are […]
Last week’s PROGRAMMATIC I/O delivered many interesting discussions, and one of them revolved around transparency in bidding on an exchange. What if you had sufficient transparency on every impression’s auction, such that all buy-side participants bidding in an auction (even bidding “lurkers” or non-bidders) were revealed? Who would care about this data and why? Hold […]
AdBrite morphed into an ad exchange platform four years ago after shifting gears from its ad network beginnings, but the company was never recognized for making the full leap. Back in May, its board decided it was time for a change and brought in former Yahoo/Right Media executive Hardeep Bindra to make the evolution complete. […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Studying Facebook Ads A new survey on Facebook ad efficicacy leaves the reader wondering – just wondering – because there are so many opinions on whether the ads work or not Ad Age’s Michael Learmonth introduces the results of the study crafted by his […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Knights Of The DNT Ad Age’s Michael Learmonth says that ad holding companies among others have been reaching out to Microsoft to re-consider their decision to make their Do-Not-Track functionality default to “on” in the new version of IE. Learmonth adds, “High-level Publicis execs […]
The Conversational Marketing Summit continued for a second day at the Hudson Theater in New York City as Internet Week hurtled along. In the late morning, “The Charlie Rose of New Media” – a.k.a. Federated Media‘s John Battelle – proceeded with his long list of interviewees as Google VP of Product Neal Mohan became his […]
As reported in today’s news round-up, during a Google “Ad Academy” session in Toronto this week, Traffick blog’s Andrew Goodman noted, “Google’s Jess Olsen soft-announced that Google’s pipeline includes a future capability to include display ad buys through other ad exchanges, not just DoubleClick’s.” Read more. AdExchanger.com asked for clarification from Google and a Google […]
“Hey! That data is valuable – we want it back!” The recent blow-up between American Airlines and Orbitz may be the beginning of a larger trend as aggregators fight to keep participants in line and provide value for their co-operative (the airlines) and the consumer. In case you haven’t been keeping score at home, the […]
“The Video Audience” is a column written by members of the media community and focused on the evolving world of online video advertising. Today’s column is written by Mike Gaffney, CRO, at Auditude. Television advertising dollars are starting to follow consumers and move online in a meaningful way. We will examine three strategies that digital […]
Ed Montes is CEO of Adnetik, an online advertising targeting and trading company. AdExchanger.com: Let’s begin with you. What are your responsibilities as CEO of Adnetik today? EM: One, I set the vision for the company. Two, I attract, retain, and recruit the best talent for the company. And three, I make sure there’s money […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. FTC Cop Likes Ad Personalization Ad Age’s Edmund Lee interviews David Vladeck, who is described as “the man who in many ways is in charge of policing the internet for the Federal Trade Commission.” Apparently, the FTC internet cop likes the data-driven world of […]
Editor’s Note: The following speech is not real. It is for entertainment purposes only. It was not read by Yahoo!’s Ramsey McGrory at this week’s Right Media Open 2010 in Chicago… but what if it was real? And what if attendees had vuvuzelas? Play ball! Ramsey McGrory: Thank you all for coming today. It is […]
Joe Doran is a board member at Legolas Media. He was previously founding CEO of Media6Degrees and GM for Microsoft Digital Advertising Solutions. A few years ago, online publishers were told that salvation was just around the corner if only they’d sell their inventory on ad exchanges. Buyers would bid—in real-time no less—on available inventory […]
Click Forensics announced that today that it has closed a “$6 million Series C funding round led by Austin Ventures with participation from Sierra Ventures and Shasta Ventures.” Read the release. Click Forensics CEO Paul Pellman discussed the company’s strategy going forward. AdExchanger.com: With the $6 million, what can you share about what you’ll do […]
“Data Driven Thinking” is written by members of the media community and containing fresh ideas on the digital revolution in media. Today’s column is written by Roland Cozzolino, CTO of MediaMath, an online advertising technology company. Whenever someone wants to understand the basics of RTB, I like to tell them that they need to understand […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. MySpace Simplifies Privacy In a battle of privacy policies, MySpace has simplified its privacy setting that enable users to control what is tracked and what isn’t of their online MySpace experience. The Wall Street Journal’s Emily Steel writes, “The new MySpace privacy controls, which […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Brand Marketer Invasion Ad Age’s Michael Learmonth reveals that brand marketers such as Unilever are invading Silicon Valley to keep track of the latest and greatest from technology companies that will impact their digital marketing mix. Unilever CMO Keith Weed tells Ad Age, “What […]
“Data Driven Thinking” is written by members of the media community and containing fresh ideas on the digital revolution in media. Today’s column is written by Zach Coelius, CEO of Triggit, an online advertising technology company. For anyone who has been watching the data space over the last year and a half, the explosion of […]
“Data Driven Thinking” is a column written by members of the media community and containing fresh ideas on the digital revolution in media. Today’s column is Part II of a two-part column (Part I is here) written by Mike Afergan, CTO & SVP of Advertising Decision Solutions at Akamai. Mention ‘shopping data’ to an agency […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Publicis Buys Back From Dentsu Publicis bought back 7.5 million of its own shares from ad holding company rival and shareholder Dentsu. Back in 2003, according to the Wall Street Journal, both companies had entered into a stock-swap agreement which gave each roughly 10% […]
Ad network and technology platform, Collective, released its “2010 Collective Display Advertising Study” here (PDF). Among the findings, “About two-thirds (64 percent) percent continue to use click-thru rates (CTRs) to evaluate ad network performance. The study finds a disparity between senior- and lower-level agency decision makers, with the latter relying heavily on CTRs and the […]
Online video ad marketplace, Adap.tv, announced on Wednesday that its marketplace was now real-time bidding-enabled. DSP partner [x+1], Publicis’ VivaKi and CineSport LLC each discussed its importance in the release here. The potential for marketers to track cookies across multiple supply sources as well as multiple channels presumably makes online advertising even more efficient than […]
Representatives Rick Boucher (Democrat, Virginia) and Cliff Stearns, (Republican, Florida) released their “discussion draft of legislation to assure the privacy of information about individuals both on the Internet and offline.” (Given the initial language from the release, it would seem that there is much more broader scope such as the offline direct marketing (catalogs etc.) […]
At today’s Internet Advertising Bureau Networks and Exchanges Marketplace, Terence Kawaja, Managing Partner of investment bank GCA Savvian, provided an extensive industry overview called “Parsing the Ad Tech Value Chain,” which spanned nearly every ad tech company strategy in the value chain between advertisers and publishers. Among his predictions: only $400 million in revenues for […]
